Situation
The demo-to-free-trial mannequin usually works nicely for each decision-makers and the gross sales group. However what do you have to do when accounts fall into post-trial limbo and all you hear is radio silence?
Ship a customized e mail with a free trial reactivation supply. Entice them with a hand-picked case examine, a bulleted listing of concise advantages personalized to their enterprise, and a calendar hyperlink to arrange a name.
Set off
- Open alternative with expired free trial (alternative is lifeless or stalled)
Motion
- Ship personalised e mail with supply to reactivate trial
