Olivia Julianna, a 19-year-old activist in Houston, has raised greater than $300,000 for abortion funds throughout the nation. The marketing campaign, which has gone viral on Twitter, is the results of feedback from Florida Rep. Matt Gaetz. After Gaetz taunted Julianna, she introduced that she had began fundraising for the abortion founds “in honor of Matt Gaetz publicly physique shaming me.” As donations rolled in, she documented the progress utilizing the hashtag #MattGaetzIsTriggered. In lower than 48 hours, she had raised tons of of 1000’s of {dollars}. It’s a fantastic reminder that social media is a heck of a instrument in relation to fundraising, particularly for nonprofits, and a solution to flip the cruelty of social media right into a pressure for change.
Listed here are at present’s different prime tales:
Homicide hornets get a brand new title, and for good causes
The insect informally referred to as “homicide hornet” has a brand new title: northern large hornet. The Entomological Society of America (ESA) and the Entomological Society of Canada adopted the brand new title to keep away from fueling anti-Asian prejudice. The species is native to Japan, Korea, Taiwan and different components of Asia, and was generally referred to as the Asian large hornet. In 2019, the hornet hitchhiked throughout the Pacific and was noticed in British Columbia. In 2020, the Asian large hornet earned the moniker “homicide hornet” after reviews of its excruciating sting had been launched.
The phrases “Asian” and “large” bothered Chris Looney of the Washington State Division of Agriculture. (To not point out the nickname “homicide hornet.”) “‘Asian’ is at finest impartial and uninformative,” he stated. “At worst, connecting Asia and a nervous-making insect feeds racist fears.” The renaming meets new tips the ESA adopted in 2021. The rules ban racial and ethnic names and discourage the usage of geographic area names, particularly for invasive species.
Why this issues:
Though the outline “Asian” is just not pejorative on this context, and is geographically correct, its affiliation with a scary-sounding insect can encourage concern. With anti-Asian crime on the rise, the change in language might help eradicate anti-Asian sentiments.
MEASURED THOUGHTS
Tweets about well being and wellness are on the rise. Twitter’s newest pattern report discovered that Twitter customers are more and more searching for concepts on find out how to enhance all facets of well-being. In style matters included weight-reduction plan, work-life steadiness, and psychological well being. Final 12 months, there have been greater than 1.4 million tweets about psychological well being, which recommend the best way we speak about psychological well being is shifting.
The report additionally discovered that males make up nearly half (49%) of the wellness dialog. That stated, women and men had been discovered to have totally different conversations. The preferred matter for males was weight-reduction plan, whereas the most well-liked for girls was work-life steadiness.
Shaving firm launches anti-shaving marketing campaign
Billie, a shaving startup, needs to vary the notion of physique hair for the following technology. Its newest marketing campaign, The Guidelines of Physique Hair, features a children e-book. It’s meant to present children a optimistic introduction to physique hair, what it does, the place it sprouts and the way it can change as you develop. Georgina Gooley, a cofounder of Billie, defined:
After we ask folks when and why they began shaving, most say that in some unspecified time in the future of their childhood they had been made to really feel ashamed of their physique hair. We wished to assist cease the disgrace earlier than it begins by giving children a optimistic introduction to physique hair, in order that the following technology is aware of that what they do with their hair ought to be their selection, not as a result of anybody informed them to.
Whereas the marketing campaign appears counterintuitive to a model that makes its cash from shaving initiatives, Billie believes it’s the suitable factor to do. The corporate needs to erase the stigma related to “undesirable” physique hair, and that the choice to forgo shaving isn’t embarrassing. The marketing campaign additionally has the potential to entice extra shoppers who need to purchase lotion and cleaning soap. “We need to be a model for all ladies, not simply those that shave,” Gooley stated.
Why this issues: Billie’s new marketing campaign is a good instance of person-first advertising and marketing. It focuses on shoppers’ wants and probably relieves a ache level. (On this case, embarrassment about physique hair.) The marketing campaign additionally encourages physique positivity and helps youthful audiences suppose critically, as a substitute of accepting exterior pressures and expectations.
Daybreak Olsen is a author who went to an out-of-state engineering faculty (Purdue College) to get an English diploma. She has lived in Indianapolis for 10 years and spends far an excessive amount of time on Twitter. Actually, she’s most likely fascinated by Twitter proper now.
