In 2021, Worksite Labs reached out to Dotted Line to extend its visibility and consciousness by constructing advertising methods for its FDA-approved PCR diagnostic testing.
Worksite Labs and Dotted Line gave greater than 500,000 Individuals the flexibility to guide COVID-19 testing simply as necessities modified typically and entry to conventional testing labs was a nationwide downside.
Dotted Line targeted on constructing a digital content material technique to generate consciousness, display thought management and interact with individuals. Utilizing web sites, blogs, social platforms and digital promoting, it sought to constantly tie content material again to Worksite Labs’ consumer-first mission of quick, correct and handy COVID testing.
Dotted Line and Worksite Labs delivered frequent, tailor-made messages to focused clients on LinkedIn, Fb, Instagram and Twitter, together with digital promoting on social channels and associated apps, plus blogs offering thought management on testing and different COVID-19 subjects and e-mail campaigns to deepen relationships with clients.
The crew additionally developed an Instagram contest to spice up engagement, providing sufficient free airline miles for 2 round-trip tickets to Hawaii. The advertising efforts had been supplemented with a media relations technique that drove guests to the Worksite Labs web site, which is consistently up to date with data corresponding to a device for getting the newest journey necessities.
From Could by means of December 2021, complete impressions throughout all platforms elevated by 37%. E-mail open charges elevated by 1,245%, natural social media impressions elevated by 2,122%, and Worksite Labs’ web site site visitors elevated 1,630%.
Congratulations to the groups at each Worksite Labs and Dotted Line.
