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HomePRRagan Awards: Distance doesn’t cease connection for Baker Tilly’s ninetieth anniversary digital...

Ragan Awards: Distance doesn’t cease connection for Baker Tilly’s ninetieth anniversary digital celebration


Baker Tilly's online event helped earn them a Ragan award

After years of progress and pandemic, Baker Tilly wished to come back collectively to have a good time their shared previous and their vivid future, in addition to admire each other’s onerous work. Moreover, this celebration was prone to set the stage for future occasions, so expectations had been excessive.

The agency thought of each thematic and measurable targets.

  • Join workforce embers in actual time to underscore the scale and scale of the corporate — and obtain a 70% member-participation fee.
  • Encourage attendees with storytelling that highlighted compelling journeys each inside and exterior to the corporate. Additionally they wished to get individuals speaking about these tales, setting a purpose of 500 workforce chat feedback.
  • Aspire to extra with inspirational tales from the CEO and leaders, together with a scholarship focused in direction of college students of shade in accounting. Additionally they deliberate to symbolize the total range of the corporate by together with workforce members from all service strains and main geographic markers.

The 90-minute digital occasion included its personal Spotify playlist, an organization timeline, a keynote from internationally famend photographer, storyteller and humanitarian Platon, and a firmwide toast with a particular cocktail/mocktail. Members had been despatched a recipe for the drink, in addition to a present card to buy components and different snacks.

 

 

Baker Tilly exceeded all their targets. A complete of three,589 workforce members joined the occasion for a 79% participation fee. Practically a thousand feedback poured into the chat, which even prolonged past this system’s runtime. Most significantly, the workforce got here away feeling linked and empowered for the following 90 years.

Properly executed to Kari Cox-Gempeler, Lauren Gantzer, Kristy Keeley, Molly Sproatt, Alison Huber, Kim Wylam and Tara Smith.

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