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HomePRRagan and PR Day by day announce Media Relations Awards finalists

Ragan and PR Day by day announce Media Relations Awards finalists


Join us for Ragan's Media Relations Awards Luncheon!


At present’s media panorama is more difficult than ever. Breaking by means of the growing noise to an ever-shrinking group of media isn’t any imply feat. However the finalists for Ragan’s Media Relations Awards have discovered a method to stand out and share their message.

All of the finalists will likely be celebrated and winners will likely be introduced Dec. 12 throughout a particular awards luncheon on the Yale Membership in New York Metropolis.

Congratulations to all of the finalists.

Grand Prizes

Grand Prize: Media Relations Marketing campaign of the 12 months: Over $50,000

Diageo / CIROC Vodka: CÎROC Vodka Celebrates Black Excellence & Entrepreneurship Via #CIROCStands Platform

Endo Worldwide, plc: Launching the First and Solely FDA-Permitted Injectable for Cellulite

Intel Company: New CEO Hits the Floor Working with Turnaround Plan

Journey + Leisure Co.: Hallmark Channel’s Countdown to Christmas Vacation Suites by Membership Wyndham

UPS: UPS Vaccine Communications Planning

Grand Prize: Media Relations Marketing campaign of the 12 months: Below $50,000

BCENE PR: FOREO

Bospar: Bospar Delivers Stratospheric Protection for Unistellar

Bospar: NEON: Making NFTs Accessible to the Frequent Client

Ernst & Younger LLP: Emphasis on Empathy – EY 2021 Empathy in Enterprise Survey

Herbalife Vitamin: World Thought Management Technique: Constructing Client and Investor Belief in Pandemic Occasions

Pugh & Tiller PR: Elevating Consciousness for ProNavigator, the Google for Insurance coverage

The Residence Depot: Exposing the Problem of Organized Retail Crime

Tic Tac and Golin: Tic Tac Launches into House

Grand Prize: Media Relations Marketing campaign of the 12 months: Below $10,000

Bospar: Bospar Messes With Texas

Gillian Small Public Relations: TWIX® Shakers Seasoning Mix Launches with Viral Rooster Wings Recipe

Hollywood Company: Media Relations Marketing campaign for ‘Bounty’

Identification: Hudsonville Ice Cream x Little Debbie: The Two Billion Impression Scoop

IMA Monetary Group: Who will insure the metaverse? Marketing campaign

Stuntman PR: Parmigiano Reggiano Day is born stateside

Grand Prize: Media Relations Skilled of the 12 months

Marsha Archer: M-Squared Public Relations

Amanda Brooks: ESPN

Danny Chi: ESPN

Tommaso Di Giovanni: Philip Morris Worldwide

Ashley Goncena: Crafted Communications

Jennifer Non: The Plane House owners and Pilots Affiliation

Liz Reilly: Subsequent PR

Nidhi Sinha: Boston Consulting Group

Daniel Zielinski: Insured Retirement Institute

 

Campaigns

Model Messaging or Positioning Marketing campaign

Cerner Company: Cerner Authorities Providers Model Positioning Marketing campaign

Intel Company: New CEO Hits the Floor Working with Turnaround Plan

Kellogg´s Latin America: World Meals Day

Linhart PR: Constructing Chipotle Model Love in NYC with Culturally Related Media Relations

McDonald’s: McDonald’s Alternative Right here Marketing campaign

MGC: #LaUltimaBotelladeAgua by Wrangler

Techwave: Model Refresh

The Fletcher Group: Driving model consciousness from startup to well-established Canadian fintech

UPS: UPS Peak Hiring Marketing campaign – 2021

 

Trigger Advertising Marketing campaign

Diageo / CIROC Vodka: CÎROC Vodka Celebrates Black Excellence & Entrepreneurship Via #CIROCStands Platform

Peppercomm: Dole Malnutrition Labels

Porter Novelli in partnership with MusiCares: MusiCares Individual of the 12 months

Prudential Monetary: Prudential Monetary and the New Jersey Devils Assist Black Small Companies Win – On and Off the Ice

THON and 4 Diamonds: Penn State THON 2022

Tier One Companions: Ally Train Children Cash Classes in Minecraft

UScellular: Trigger Advertising & Group Relations

 

Group Relations Marketing campaign

ECMC Group: ECMC Group’s GO! Program: Connecting to staff and communities

ESPN: ESPN’s fifteenth Annual V Week for Most cancers Analysis

MnFIRE/Bellmont Companions: Rallying Assist for Our Hometown Heroes

Nickerson Individuals Relations: Weston Group Relations Venture

The Residence Depot Basis with Large Crimson Rooster: MSL and Sunshine Sachs, Operation Shock 2021

UScellular: Trigger Advertising Marketing campaign & Group Relations Marketing campaign

Violet PR: Revitalizing Newark Symphony Corridor

 

Covid-19 Communications Marketing campaign

Atrium Well being: Atrium Well being COVID-19 Mass Vaccinations

ChenMed: COVID-19 – #VaxTheNation Built-in Marketing campaign

Youngsters’s Well being: Youngsters’s Well being Educates and Empowers Dad and mom, Physicians with COVID-19 Media Relations Marketing campaign

Windfall: Speaking the Pandemic: How Windfall Dealt with the First U.S. Affected person

Disaster or Popularity Administration Marketing campaign

Large Valley Advertising: Russia Cyber-Assault Towards Ukraine

Identification: Guiding the Oakland County Prosecutor’s Workplace Throughout the Oxford Excessive Faculty Capturing Disaster Response

Lightspeed PR & M: Lightspeed PR/M – MacKeeper Popularity Reboot

Information-Pushed Media Relations Marketing campaign

Amendola Communications: Lengthy-Covid Analysis Research raises Arcadia’s Profile

Cisco: The Quarterly Enterprise Evaluation and Outlook Mannequin (QBRO)

Dittoe Public Relations: 2021 Recruiter Nation Report Launch

ECMC Group: ECMC Group Helps Teenagers Query The Quo in Training

Hotwire: Hotwire Decks the Halls with File-Breaking Media Outcomes

Ipsos Public Affairs North America: Ipsos LGBT+ Pleasure 2021 World Survey

Navy Federal Credit score Union: “Greatest Of” Marketing campaign

World Media Relations Marketing campaign

Bohemian FC & Clever Up PR: Music Meets Sport: Immortalizing Bob Marley’s An Afternoon within the Park Gig On Bohemian FC’s Shirt

Carnival Cruise Line: Cruise Reboot: Carnival Cruise Line Resumes Cruising Operations for the First Time Since March 2020

PGIM: Weathering Local weather Change

Proofpoint: CHASING CRISES: WARNING PEOPLE AGAINST THE TOUGHEST CYBERCRIMINALS AT TIMES OF GLOBAL UNCERTAINTY

SCHOTT AG: SCHOTT Xensation® α – A New Period of Smartphone Cowl Glass

SlicedBrand: Producing Actual-World Buzz for Metaverse Land Gross sales

UPS: Circle of Honor

Governmental or Public Affairs Media Relations Marketing campaign

Adept: Stone Foltz Anti-Hazing

Youngsters’s Hospital Colorado: Youth Psychological Well being State of Emergency: “Their Tanks are Empty”

Relevance Worldwide: Affirmation Tower: Constructing a Higher Future From the Floor Up

TechNet: TechNet

The Residence Depot: Exposing the Problem of Organized Retail Crime

The Silver State Well being Insurance coverage Alternate: Nevada Well being Hyperlink Open Enrollment Marketing campaign

Violet PR: Promoting Pittsburgh Worldwide Airport’s Transformation

 

Built-in Advertising Communications Marketing campaign

ChenMed: COVID-19 – #VaxTheNation Built-in Marketing campaign

INK Communications Co.: One Million Acres Marketing campaign

MGC: #Soapa$500 by Tenpo

OMNIVISION: The Large Reveal

Rachel Kay Public Relations: Bubbies Deal with Wave Marketing campaign

Function-Pushed Marketing campaign

Black Financial Alliance: Advancing the Mission of the Black Financial Alliance

Bospar: Bospar Messes With Texas

Youngsters’s Well being: Youngsters’s Well being Expands Range & Inclusion Program to Assist and Empower Workers, Sufferers and Group Members

Hollywood Company: Media Relations Marketing campaign for ‘Bounty’

Landis Communications: Landis Communications – Fish Run Place

Mars Petcare US: Higher Cities For Pets™ Adoption Weekend

MGC: #LaUltimaBotelladeAgua by Wrangler

NAACP Authorized Protection & Instructional Fund: Marshall-Motley Students Program

Social Media Marketing campaign

Advantest: ESG Marketing campaign

Almond Board of California: Almond Day 2021

Hollywood Company: @SouthShoreBear joins Twitter

Thought Management Marketing campaign

Amendola Communications: Amendola Helps HSBlox Educate the Market on Worth Based mostly Care

Apptio: CxO Marketing campaign

Arketi Group: Arketi Group Helps NCR Company Share Its Story Working Eating places & Shops

Asylum Public Relations: World Warming Heats Up the Insurance coverage Business

Black Financial Alliance: Advancing the Mission of the Black Financial Alliance

Bospar: Bospar Messes With Texas

Hotwire: Hotwire Decks the Halls with File-Breaking Media Outcomes

Proofpoint: VOICE OF THE CISO 2021: THE AFTERMATH OF A YEAR LIKE NO OTHER FOR SECURITY PROFESSIONALS

Prudential Monetary, Inc.: PULSE OF THE AMERICAN WORKER SURVEY

Snackbox: Shaping the Affect of the Comfort Retailer Business

Occasions

New Product or Service Launch

Accela: SolarAPP+ – Serving to Governments Make Photo voltaic Allowing Simpler, Cheaper and Sooner

American Airways: Silver Spoon Desserts

Bospar: NEON: Making NFTs Accessible to the Frequent Client

Citi: Citi Customized Money Card

Endo Worldwide, plc: Launching the First and Solely FDA-Permitted Injectable for Cellulite

Gillian Small Public Relations: TWIX® Shakers Seasoning Mix Launches with Viral Rooster Wings Recipe

Kaplow Communications: Stanley Turns #Hydration Into Quarantine’s Hottest Pattern

The Langham, Boston: The Langham, Boston: A New American Basic

 

Press Occasion or Media Tour

Arkansas Symphony Orchestra: Arkansas Symphony Orchestra Group Music Middle Announcement

Intel Company: “If we are able to drive right here, we are able to drive anyplace.”

Macon-Bibb County: AMPhitheater Rocks Groundbreaking

Mohegan Gaming and Leisure: Solar Wine Meals Fest 2022

The Residence Depot with MSL and Hartmann Studios: How you can Sleigh the Holidays: The Residence Depot Halloween & Vacation Program 2021

UPS: UPS Vaccine Communications Planning

Stunt or Particular Occasion

Convoy: Co-Founder Trip Alongside to fiftieth Anniversary of the Mid-Atlantic Trucking Present in Louisville, Kentucky

Gillian Small PR: Inexperienced Large® Companions with PEEPS® to Pull The Final April Idiot’s Day Prank: Inexperienced Large® Cauliflower-Flavored PEEPS®

Intel Company: “If we are able to drive right here, we are able to drive anyplace.”

Jackson Spalding: TK Elevator Grand Opening

Planit Promoting: Glen-Gery World Flagship Brickworks Design Studio Opening

Tier One Companions: Ally Has NYC #TotallyCovered

Digital Occasion

BetterUp: Inside Work Day

The Residence Depot with MSL and Hartmann Studios: SkeleTON of Enjoyable: Halloween and Vacation Digital Media Showcase 2021 by The Residence Depot

 

Media Relations Technique

Unique Content material Technique

Cone Well being: 50-12 months-Outdated, First-Time Mother

Intel Company: New CEO Hits the Floor Working with Turnaround Plan

Ipsos Public Affairs North America: Ipsos LGBT+ Pleasure 2021 World Survey

Jackpocket: Jackpocket

Salinas Valley Memorial Healthcare System: Strategic Media Relations

SlicedBrand: Assembling a profitable outreach marketing campaign for IOTA

Innovation in Media Relations

5WPR: Sinclair Broadcast Group

Bospar: NEON: Making NFTs Accessible to the Frequent Client

Expertise Columbus: Vacation Present Field

Media Relations Video

Intel Company: New CEO Hits the Floor Working with Turnaround Plan

McDonald’s: McDonald’s Alternative Begins Right here Video

Newsjacking

Hollywood Company: @SouthShoreBear joins Twitter

M:7 Company: AERAS Bridge Collapse

Pure Storage: Pure Storage’s Newsjacking Marketing campaign: Meta’s AI Analysis SuperCluster

Spool Advertising and Communications: Airheads Sweet Rooster Sandy

The Fletcher Group: How America Offers Items: Serving to Retailers Put together for Vacation 2021

Tic Tac and Golin: Tic Tac Launches into House

Landing PR: Fast Response

Pitch

American Airways: Silver Spoon Desserts

Bospar: Bospar Messes With Texas

Bospar: NEON: Making NFTs Accessible to the Frequent Client

Hotwire: Hotwire Decks the Halls with File-Breaking Media Outcomes

Intel Company: New CEO Hits the Floor Working with Turnaround Plan

Intel: EyeQ Extremely will not be your on a regular basis AV chip

The Fletcher Group: How America Offers Items: Serving to Retailers Put together for Vacation 2021

 

Analysis

Bospar: Bospar Delivers Stratospheric Protection for Unistellar

Ernst & Younger LLP: Emphasis on Empathy – EY 2021 Empathy in Enterprise Survey

Navy Federal Credit score Union: “Greatest Of” Marketing campaign

Conventional and New Media Integration

5WPR: Samsung SmartThings

Dropp: Kite Hill PR for Dropp

HUNTER: Honey Bunches of Oats “Makes a Bunch Occur”

UPS: UPS Vaccine Communications Planning

Use of a Movie star or Persona

5WPR: Mandy Moore x Lansinoh

INFINITI: INFINITI QX60 Launch

Use of Measurement

ADP: Leveraging Information-Pushed Pitches to Improve Share of Voice

ECMC Group: ECMC Group Helps Teenagers Query The Quo in Training

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