Overlook what you (suppose you) know concerning the funnel. For Antonia Wade, World CMO at PwC, it’s time to throw ‘custom’ out the window and remodel the B2B purchaser journey.
In simply two weeks she’ll be lifting the lid on tips on how to revamp your relationship with clients at Ignite London – the most important B2B advertising and marketing occasion of the 12 months. She joins David Rowlands, Head of Content material, for a style of her session the place she’ll be taking a deep dive into her newest e book, Reworking the B2B Purchaser Journey, and unveiling tips on how to win massive.
The pair additionally discover tips on how to show the worth of promoting, the problem round gross sales and advertising and marketing alignment, why precision issues, and rather more.
Be part of Antonia at Ignite London on 29-30 June and get the sensible data it is advisable drive larger outcomes throughout each factor of your advertising and marketing technique. You’ll discover actionable options to your greatest pain-points throughout two days of panel discussions, networking, interactive workshops, roundtables and coaching periods.
Guide now with unique low cost code PODCAST to get 20% off your one or two day move.
