Every month, we get just a few thousand returning guests by browser push notifications that we built-in with our web site. In case you’re a first-time customer to our web site, you’ll discover the request that’s made on the high of the web page once you go to the positioning. In case you allow these notifications, every time that we put up an article or wish to ship a particular provide, you obtain the notification.
Over time, Martech Zone has acquired over 11,000 subscribers to our browser push notifications! Right here’s what it seems like:
Push Monkey is a cross-browser notification platform that’s easy to arrange and combine into your web site or e-commerce web site. It’s a cheap technique of getting guests to return to your web site with out requesting any private info.
What’s a Push Notification?
A lot of digital advertising makes use of pull applied sciences, that’s the person makes a request and the system responds with the requested message. An instance is perhaps a touchdown web page the place the person requests a obtain. As soon as the person submits the shape, an e mail is shipped to them with a hyperlink to the obtain. That is helpful, however it requires the motion of the prospect. Push notifications are a permission-based methodology the place the marketer will get to provoke the request.
What’s a Browser Notification?
All main desktop and cell browsers have a notification integration that allows manufacturers to push a brief message to anybody who has opted into their web site’s notifications. This contains Chrome, Firefox, Safari, Opera, Android, and Samsung browsers.
The important thing profit fo browser notifications is that readers might be knowledgeable about your content material always: when studying different web sites or whereas working in different apps, even with the browser closed. As effectively, even when the pc is just not lively, the notifications queue and are displayed the second it wakes up.
Examples of Browser Notifications
Other than studying when Martech Zone is publishing an article or making a suggestion with certainly one of our companions, browser notifications additionally enable:
- Coupon Alerts – You publish a brand new coupon code or low cost code that you simply wish to market to subscribers.
- Ecommerce Activation – Your customer considered a product web page however didn’t add the product to their cart.
- Lead Nurturing – Your customer began to fill out a type on a touchdown web page however didn’t full the shape.
- Retargeting – A reservation web site can retarget guests that looked for a reseveration that’s now open.
- Segmentation – Your organization is launching an occasion and desires to focus on guests to your web site from the area.
Push Monkey Options Embody
- Integrations – Shopify, Click on Funnels, Magento, Squarespace, Joomla, Instapage, Wix, WordPress, and different platforms have native integrations with Push Monkey.
- Automation – Push notifications might be despatched out robotically through a workflow fairly than requiring you to manually execute every marketing campaign.
- Filtering – Management what sort of content material to ship out notifications for.
- Focusing on – Outline curiosity segments to your subscribers so that you could goal them topically or geographically.
- Ecommerce – Deserted procuring cart, back-in-stock notifications, worth drop notifications, product assessment reminders, and welcome reductions might be robotically configured.
Browser Notifications Plugin for WordPress and WooCommerce
Push Monkey has a completely supported WordPress Plugin that comes with put up sorts, classes, and Woocommerce deserted carts… all with reporting out there proper in your dashboard! No theme or coding is critical – simply set up the plugin and go.
You may get began free of charge on Push Monkey and pay as your variety of subscribers will increase.
Signal Up For Free at Push Monkey
Disclosure: I’m utilizing my affiliate hyperlinks on this article.
