Protected Zone Template for All Meta Advertisements Placements

January 1, 2025

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Optimizing Meta advert inventive is a big ache. Meta asks for 3 sizes, and even these dimensions aren’t what they at all times suggest.

Lately, I shared a grid of all of Meta’s really useful facet ratios by placement and media sort, and the way they typically battle with these three preliminary teams.

However, that doesn’t appear to at all times work, and you could possibly spend a ton of time creating a number of variations and customizing by particular person placements.

There’s an alternative choice…

One Inventive for All Placements

You may present one inventive that works for each placement. Hat tip to Tom Boxall in my non-public neighborhood for sharing this concept.

You’ll be able to create one 9:16 picture or video, however keep a sq. secure zone within the center. To perform this, I’ve created a secure zone template that I exploit when enhancing.

Within the instance above, I’ve created a second layer for the secure zone template (which is orange). The center “secure zone” is clear and sq., minus a carveout on the correct aspect for buttons in Reels. You’d then disguise the template earlier than exporting.

Whenever you add this inventive, go away the 9:16 model as is. Choose 1:1 for the primary model and drag the picture to middle it, if obligatory. You’ll be able to customise the third possibility if you would like, however that will probably be for restricted placements anyway. I’ve discovered for those who go away it at “authentic,” it should use sq. for the correct hand column.

Then use the superior preview to verify, and it is best to see that the sq. secure zone is absolutely in view for each placement. Even the “sq.” placements are expanded to 4:5 the place doable.

Use My Template

This strategy is far much less effort and requires fewer sources than creating three or 4 totally different sizes and customizing by a number of placements. But it surely does take some planning. The secret is to create photographs or movies that may look good in all sizes, and also you’ll want to keep up a sq. secure zone.

You need to use the secure zone template that I created and take a look at it out along with your enhancing, too. I’ve created two variations: Black with a white define and white with a black define. Chances are you’ll want to make use of a distinct model primarily based on the background coloration of your picture.

These are 675×1200, however you’ll be able to resize to suit your wants so long as it stays 9:16.