Monday, September 18, 2023
HomeBrandingProductively Unproductive cartoon - Marketoonist

Productively Unproductive cartoon – Marketoonist


Dwight D. Eisenhower reportedly prioritized his work life by classifying duties as vital or not vital, and pressing or not pressing.  The ensuing two-by-two graph grew to become often known as The Eisenhower Matrix and it influenced a whole lot of considering in work productiveness.  We usually spend far an excessive amount of on work that’s pressing however not vital.

As Stephen Covey famously summarized it: 

“What’s vital is seldom pressing and what’s pressing is seldom vital.”

Instruments like Slack and Groups might help us be extra productive, nevertheless it’s all in how we use them.  Trendy work tradition prioritizes the pressing over the vital.  So the default setting is to have fixed notifications, alerts, and messages to answer as quickly as they occur.  

The common Slack consumer retains Slack open for 9 hours a piece day within the background, actively utilizing it for 1.5 hours throughtout the day.  That common consumer checks Slack 22 occasions an hour, sending 70 messages a day (“energy customers” ship 1,000 messages a day).

The result’s that now we have to consciously put in guardrails to make time for deep considering on vital work, or we will fill our days simply by responding to the distractions of what appears pressing.  Paradoxically productiveness instruments themselves can get in the way in which our productiveness.

Right here’s how Ian Bogost on the Atlantic wrote about this final week in an article titled “Slack Is Principally Fb Now“:

“Slack’s new redesign, with its contemporary prods to interact, makes the software program really feel much more like social media.  The interface has all the time appeared hell-bent on getting you again into this system, even should you’d want to do the precise work that your job calls for…  

“Virtually all software program needs you to take a look at it, however Slack, a supposed productiveness device meant to assist data employees get well from their e-mail, calls for extra fixation than e-mail ever did.

“There’s refreshing honesty within the Slack replace … it admits that work is secondary.  Making offers, managing workers, designing merchandise, executing advertising and marketing — all of these actions are certainly worthwhile pursuits of data employees. 

“However as with the entire nice enterprise software program that preceded it, one now will get these issues finished regardless of Slack somewhat than by the use of it.  Most vital, for the employees utilizing Slack, is utilizing Slack.”

Listed here are a number of associated cartoons I’ve drawn over time:

“If advertising and marketing saved a diary, this might be it.”

– Ann Handley, Chief Content material Officer of MarketingProfs

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