The previous couple of months have been thrilling for the MoEngage neighborhood! We hosted our flagship #GROWTH Summits 2022 in India and UK. These power-packed occasions introduced collectively leaders and trade consultants from the world over below one roof to community, study, and collectively drive buyer engagement and development in a digital-first world.
We additionally took this chance to ship and showcase a few of our newest ground-breaking new merchandise to you. In case you missed them, right here’s all the things new:
- MoEngage Personalize
- Google Advertisements Viewers Sync
- Playing cards for Internet
- Aggregation Filter in Segmentation
- Nested AND/OR in Segmentation
- Subsequent Finest Motion in Flows
MoEngage Personalize
Utilizing a no-code visible builder, Personalize allows you to simply personalize the web site expertise for every buyer based on their preferences, affinities, conduct, and in-session context. This lets you delight prospects with curated, personalised experiences to maximise conversions.
With Personalize, you may craft dynamic and hyper-personalized buyer experiences throughout their web site by personalizing each part – textual content, photographs, banners, sections, CTA’s, and buttons and publish them inside minutes.
We’re opening up beta entry to a choose few prospects.
If you happen to’re , you may join right here.
Google Advertisements Viewers Sync
Google Advertisements Audiences sync is an all-new native channel launched by MoEngage. It allows you to sync buyer information and segments to your Google Advertisements account out of your MoEngage dashboard and makes use of these segments in your promoting and re-engagement campaigns throughout the Google Advertisements ecosystem.
With this native integration with Google Advertisements, you may:
- Create, add, or delete audiences in your Google Advertisements Account on the go utilizing MoEngage.
- Re-target and re-engage audiences on Google Advertisements primarily based on buyer conduct, occasions and actions.
- Add audiences to Google Advertisements instantly from Flows.
- Enhance buyer acquisition by sending buyer segments to Google Advertisements and creating comparable audiences.
With Google Advertisements Viewers Sync, creating omnichannel linked experiences is way simpler.
Playing cards for Internet
Playing cards for Internet is a model new method to talk your greatest merchandise and provides along with your prospects. It’s a good way to remain linked along with your prospects and actively interact with them, even when prospects have opted out of different communication channels.
With Playing cards for Internet, you may join along with your prospects in your web site and talk provides, promotions, and updates primarily based on net exercise, previous conduct, and buyer affinity.
Aggregation Filter in Segmentation
The Aggregation Filter allows you to create deeper buyer segments utilizing aggregates corresponding to sum, common, min, and so on., on occasion attributes. You possibly can combination any numeric attribute over a time frame and create segments primarily based on worth and even evaluate the aggregated values to filter out the best prospects.
For instance, you may phase:
- Prospects who bought not less than 5 merchandise within the final three days, with a complete quantity spent higher than 5000
- Prospects who accomplished not less than 50 funds final month, and the full quantity spent elevated by not less than 25% in comparison with the month earlier than
Nested AND/OR in Segmentation
For instance, together with (A and B and C and D) and (A or B or C 0r D) kind of segments, you may also create:
- (A and B) or (C and D)
- (A or B) and (C or D)
- (A or B) and C and D
- (A and B) or C or D
Subsequent Finest Motion in Flows
Subsequent Finest Motion (NBA) makes use of Sherpa AI to investigate historic engagement conduct, choose an optimum per-person channel, and ship time for every buyer. NBA eliminates the guesswork and engages prospects on the proper place, on the proper time, each time.
When utilized in a circulate, NBA makes “on-the-fly” choices for every buyer relying on their previous conduct and channel desire, making a hyper-personalized circulate for every buyer.
With Subsequent Finest Motion in Flows, here’s what you get:
- Take away the Guesswork: You needn’t rely on assumptions or the main pattern amongst prospects to resolve when to ship or which channel to go together with. Sherpa AI does this for you.
- Maximize Engagement and Scale back Prices: Utilizing Subsequent Finest Motion, you may concurrently optimize campaigns on two key parameters (channel and time). This helps enhance engagement and cut back marketing campaign prices.
- Optimize Primarily based on Buyer Habits: NBA repeatedly optimizes itself primarily based on the shoppers’ current engagement tendencies to resolve one of the best channel and time.
If you happen to’d wish to know extra about these options or wish to get began utilizing them, drop us a observe at [email protected]. And in case you’re new to MoEngage, schedule a personalised walkthrough of our platform.
