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The final couple of months introduced monumental milestones for the MoEngage neighborhood. We raised $77 million in Sequence E funding led by Goldman Sachs Asset Administration and B Capital. MoEngage was acknowledged as a Area of interest Participant for the primary time in The 2022 Gartner® Magic Quadrant™ for Multichannel Advertising and marketing Hubs. We had been additionally recognized because the highest-rated multi-channel advertising platform by the shoppers, scoring 4.9 out of 5.
Amidst all this, we labored on crucial options to energy up your buyer engagement efforts. Right here’s every thing new:
- Improved security with PII Masking
- All-new SMS subscription administration
- New in-app and onsite messaging templates
- Arrange a number of targets and monitor income in Flows
- New associate integrations
Introducing PII Masking
Whereas utilizing a buyer engagement platform, your groups typically come throughout and want entry to confidential buyer info corresponding to names, cellphone numbers, or e mail IDs to arrange campaigns. Nonetheless, not all group members require the identical degree of entry and visibility to those attributes, so admins are tasked with regulating entry.
To allow it on our platform and bolster our dedication to knowledge privateness, we’ve launched a brand new characteristic, PII Masking.
Personally Identifiable Info (PII) masking allows companies to guard clients’ delicate knowledge by hiding it from unauthorized viewers. The attributes, marked as PII, are masked and may’t be seen by unauthorized members.
Learn extra about it right here.
All-New SMS Subscription Administration
SMS advertising can rework the way you join together with your clients, however SMS compliance is simply as vital. With SMS opt-ins, you possibly can defend your model from the bills of non-compliance and likewise construct a extremely engaged viewers.
We’re excited to introduce SMS Subscription Administration, your one-stop resolution to remain compliant and get permission to textual content your buyer. With this, you possibly can seamlessly allow your clients to decide out and in of the recurring SMS messages your model sends.
Should you’re able to get began with high-quality textual content message advertising and painless compliance, SMS Subscription administration can assist!
Be taught extra about it right here
New In-App and On-site Messaging Templates
Having your clients opt-in to obtain advertising messages from your small business isn’t tough. In truth, with the rise of omnichannel advertising, it’s simpler than ever to advertise your SMS advertising listing and acquire new subscribers legally.
We’ve now added opt-in templates for In-App and On-site messages. Use this to ask your clients to opt-in for SMS advertising. This helps you construct belief and ship an on-brand buyer expertise.
Discover extra right here:
Arrange A number of Objectives and Monitor Income in Flows
Now you can arrange and analyze as much as 5 conversion targets in Flows. Which means you possibly can measure a couple of enterprise metric or, higher but, get a funnel view of a number of targets that you just’d wish to measure.
For instance, perceive what number of clients have carried out an motion corresponding to ‘product seen, adopted by ‘product added to cart’ after which efficiently ‘accomplished the acquisition.’
With income monitoring enabled, analyze how a lot income your model has made after executing a selected movement.
Right here’s how one can set it up
New Associate Integrations Are Right here
We’re thrilled to associate with Microsoft Dynamics 365!
Depart your clients wanting extra. Ship impactful buyer experiences by having a 360-degree view of your buyer and orchestrating hyper-personalized engagement journeys utilizing the joint powers of Microsoft Dynamics 365 and MoEngage.
We’re thrilled to announce our partnership with Alter!
The MoEngage and Alter integration permits you to import non-organic set up attribution knowledge to section extra intelligently inside your lifecycle campaigns.
Know extra in regards to the integration
Should you’d wish to know extra about these options or need to get began utilizing them, drop us a notice at [email protected] And should you’re new to MoEngage, schedule a customized walkthrough of our platform.
