All of us know that chic feeling when all of your laborious work meets outcomes, proper? Properly, that’s exactly how our groups at MoEngage have been feeling for the previous few weeks!
After weeks of brainstorming, studying, unlearning, relearning, and every thing in between, we launched a model new web site expertise for you final week. In case you didn’t discover it already, test it out right here: Introducing an all-new, bolder, extra interactive and fascinating expertise! 🤩
Moreover, after all, we labored on nifty new options that can assist you take your buyer engagement efforts a notch greater. Right here’s every thing new:
- Actionable Analytics on Behaviour
- World Filters on Customized Dashboards
- New management kind ‘Wait’ in Flows
- Monitor clicks on WhatsApp Campaigns
- Extra methods to schedule Periodic Campaigns
- Content material APIs for Push and SMS
Introducing Actionable Analytics on Behaviour
Understanding your buyer’s conduct deeply and retaining monitor of the brand new developments is paramount to delivering a pleasant engagement expertise. However gathering insights alone isn’t enough; taking motion on these insights immediately is equally necessary.
That’s why we’ve launched Actionable Analytics on Habits to allow you to rapidly act on essential insights on the Habits web page. This lets you take motion on insights with only a click on, whether or not to arrange a marketing campaign or put it aside as a phase.
World Filters on Customized Dashboards are Right here
Dashboards are an efficient device to gauge the efficiency of your engagement efforts. That’s the place our Customized Dashboards turn out to be useful, and you’ve got been utilizing all of them alongside. What if we informed you that it’s now even simpler to configure dashboards to trace the related metrics?
We’re excited to introduce World Filters on Customized Dashboards! This new characteristic lets you configure and apply related filters on a complete customized dashboard with only a click on. Thus, you may implement the “date vary” and “target market” filters on all charts on the dashboard directly.
Be taught extra about it right here.
New Management Kind ‘Wait’ Added in Flows
We’ve added one other management kind in Flows: ‘Wait’ until/for. This may can help you configure the period for which the person will wait at a particular stage within the stream earlier than taking the subsequent motion.
For instance, to keep away from sending notifications at odd hours of the day, be sure the motion campaigns in flows are despatched throughout the engagement hours, like 9 AM to five PM on weekdays solely.
Examine this replace right here.
Monitor Clicks on WhatsApp Campaigns
Now you may monitor and measure the efficiency of all of the clicks in your WhatsApp campaigns, resembling:
- Clicks on every hyperlink inside WhatsApp messages
- Efficiency of Fast Replies which were included as a part of your campaigns
- Clicks on the CTAs that navigate your prospects to your web site/app to do the specified motion
You possibly can leverage these stats to enhance your conversions additional on WhatsApp. Discover this characteristic right here.
Extra Methods to Schedule Periodic Campaigns
We’ve now added extra flexibility to periodic campaigns! With the improved periodic marketing campaign scheduler, you may periodically run campaigns on any day and repeat them on a day, week, or month of your selection.
Not simply that, you can too edit your campaigns’ ship time primarily based on their efficiency. For instance, you might have a marketing campaign with a suggestion operating each seven days, however you’ve seen that this may have extra influence if despatched on Fridays. Now you can edit the marketing campaign to exit each Friday.
Content material APIs are Now Obtainable for Push and SMS
We’ve enabled Dynamic Content material APIs for you within the Push and SMS channels as nicely. These APIs can help you create personalised campaigns by fetching the personalization knowledge on the ship time. Be it product suggestions, personalised gives, or extra.
So begin sending personalised, related, and well timed Push Notifications or SMSes confirmed to have significantly better engagement and conversion charges as in opposition to any generic campaigns. Be taught extra right here.
For those who’d prefer to know extra about these options or wish to get began utilizing them, drop us a word at [email protected] And when you’re new to MoEngage, schedule a customized walkthrough of our platform.
