Tuesday, April 4, 2023
HomeBrandingPriyanka Chopra's Anomaly Beats Kylie Cosmetics Turning into Second-biggest Movie star Model

Priyanka Chopra’s Anomaly Beats Kylie Cosmetics Turning into Second-biggest Movie star Model


Kylie Cosmetics
Picture Supply: The Economic system Occasions

This actress-turned-businesswoman has managed to beat Kylie cosmetics and Selena’s Uncommon magnificence to change into the second-biggest movie star model on this planet.

In keeping with the statistics, Priyanka’s Anomaly model has collected a income of £429 million this yr.

What’s extra fascinating is that it has surpassed Kylie Cosmetics and Uncommon magnificence in income technology. Nonetheless, it did not seize the highest place held by Rihanna’s Fenty Magnificence, which made £477 million this yr.

Kylie cosmetics
Picture Supply Anomaly haircare

This large reputation of the Anomaly model makes individuals seek for Piyanka’s model web price as an alternative of ‘what’s Priyanka Chopra’s web price?’

Cosmetify, a UK-based comparability platform, has issued a complete report about main manufacturers and their web price this yr. After Rihanna and Priyanka, Kylie Cosmetics is in third place with a income of £301m. Whereas Ariana Grande’s R.E.M magnificence is within the fourth spot with £70m.

Beating the Big Sharks – Kylie Cosmetics and Uncommon Magnificence

This model, Anomaly by Priyanka Chopra, gained US recognition in 2021. Nonetheless, it stepped on Indian soil in 2022. Not when it comes to affordability, this model has gained international acknowledgment for producing eco-friendly merchandise.

Principally, it really works by focusing on US-based retail chains. Furthermore, Priyanka Chopra Jonas created this model in partnership with Maesa.

Upon asking Cosmetify in regards to the parameters for choosing high manufacturers, it clarified, “There are lots of methods to measure the success of a model, however income is arguably crucial. Due to this, we have now put collectively a listing of the wealthiest movie star magnificence manufacturers based mostly on their most up-to-date annual income.”

Apart from, the outstanding development trajectory of Priyanka’s Anomaly excited the judges’ panel. Though the model hit the US and Indian markets in 2021 and 2022, respectively, it has managed to beat the massive sharks within the ocean of magnificence.

With Kylie Cosmetics launched in 2015 and Uncommon magnificence by Selena Gomez based in 2019, Anomaly has efficiently gained over these large manufacturers.

Other than this, this Indian Actress has additionally been within the information for one more purpose. These days, on Dax Shepherd’s podcast, Priyanka made a stunning revelation about her swish Bollywood exit.

To which she added, “I used to be being pushed right into a nook within the [Bollywood] business. I had individuals not casting me, I had beef with individuals, I’m not good at enjoying that recreation, so I type of was bored with the politics, and I stated I wanted a break.”





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