Video advertising and marketing has undeniably been a dominant pressure over the previous decade.
Yearly since 2015, Wyzowl has revealed its annual video advertising and marketing report.
Now in its ninth version, the research garnered responses from 528 members, comprising each skilled entrepreneurs and customers.
Their newest findings point out that video advertising and marketing is flourishing and delivering higher outcomes for entrepreneurs than ever earlier than.
Let’s take a look at some key video advertising and marketing statistics from the analysis and analyze them for actionable takeaways.
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91% of companies use video as a advertising and marketing device in 2023.
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The best ever proportion of entrepreneurs (96%) proceed to worth video as an ‘essential half’ of their content material advertising and marketing technique.
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30% of individuals lack the time to create video content material however 70% of ‘non-video-marketers’ plan to start out on-line video advertising and marketing in 2023.
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17% of video entrepreneurs stated they used video for the primary time in 2022.
Key takeaway:
Video stays a predominant advertising and marketing alternative, with virtually 90% of companies adopting it. Its recognition has peaked greater than any time within the earlier 9 years.
Varied causes forestall companies from utilizing video, however the commonest problem is the scarcity of time.
Anticipating 2023, the trajectory for video utilization is on the rise. Almost all entrepreneurs presently utilizing video plan to proceed, and 70% of these not but utilizing video are gearing as much as embark on it.
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66% of video entrepreneurs created dwell motion video in 2022.
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71% of entrepreneurs created social media movies in 2022.
Key takeaway:
Whereas social media advertising and marketing movies and explainer movies are undeniably on the forefront, the huge array of video kinds adopted by companies is really spectacular.
The general integration of video for inside processes and buyer engagement is heartening to watch.
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42% of video entrepreneurs say they spend between $0 and $500 on a median video.
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39% of video entrepreneurs really feel video advertising and marketing is changing into costlier.
Key takeaway:
Evidently, most video entrepreneurs are leveraging the rise of cost-effective, and typically even free, video advertising and marketing channels.
Most have a tendency to spend minimally on their common video content material. But, when manufacturers resolve to take a position extra, many favor the $1k-$5k vary for every video.
Nonetheless, a novel subset of manufacturers is at all times able to allocate a heftier funds for his or her video advertising and marketing campaigns.
In a nutshell, video advertising and marketing provides quite a lot of pricing choices, making it increasingly more approachable for various sorts of companies.
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63% of video entrepreneurs say that the variety of video views is without doubt one of the metrics by which they measure the ROI on their video content material.
Key takeaway:
Video views are the commonest measure to find out a video’s effectiveness.
The very last thing entrepreneurs want is for his or her content material to be missed.
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96% of video entrepreneurs say video advertising and marketing has elevated person understanding of their services or products.
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95% say video advertising and marketing has helped them improve model consciousness.
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91% say video advertising and marketing has helped them improve visitors.
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90% say video advertising and marketing has helped them generate leads.
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87% say video advertising and marketing has helped them improve gross sales.
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87% say video advertising and marketing has elevated dwell time on their web site.
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53% say video advertising and marketing has helped them cut back assist queries.
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92% say video offers them a great return on their funding – one other all-time excessive.
Key takeaway:
We’ve witnessed a marked improve in key video advertising and marketing statistics all year long.
This could possibly be an indication that manufacturers are refining their understanding and execution of video advertising and marketing methods.
Partaking customers is the following massive focus in video advertising and marketing. A latest survey signifies that actions resembling likes, shares, feedback, and clicks are extremely cherished.
What’s intriguing is the shift in aims as we dive deeper into the record.
Whereas foundational metrics like gross sales and buyer retention could be overshadowed in video advertising and marketing, it’s probably as a result of they’re powerful to correlate and measure in comparison with direct metrics like views and likes.
Moreover, in a website as data-centric as advertising and marketing, it’s fascinating to seek out that 11% of video entrepreneurs, which is greater than 1 in 10, don’t at all times consider the ROI of their video campaigns.
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96% of individuals have watched an explainer video to be taught extra a few services or products.
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89% of individuals say watching a video has satisfied them to purchase a services or products.
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79% of individuals say watching a video has satisfied them to purchase a software program or app.
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91% of individuals say they wish to see extra on-line movies from manufacturers in 2023.
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51% of individuals are likelier to share movies with their mates than another sort of content material.
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Individuals, on common, watch 17 hours of on-line video content material per week.
Key takeaway:
The information exhibits that individuals use movies rather a lot on-line. They watch movies to study merchandise, resolve to purchase issues and share with mates.
This implies movies are important for on-line buying and needs to be an enormous a part of on-line advertising and marketing.
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YouTube is probably the most extensively used video advertising and marketing platform with 90% of video entrepreneurs trusting the world’s #1 video web site.
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Solely 36% of entrepreneurs have printed ‘dwell’ video content material resembling dwell streams on social media channels.
Key takeaway:
Outcomes point out that the upcoming 12 months will seemingly see the identical development within the platforms entrepreneurs depend on.
Mainstream video platforms like YouTube, LinkedIn, Instagram, and Fb are anticipated to stay on the forefront of video advertising and marketing plans.
Past Video Advertising and marketing..
The rise of video advertising and marketing appears unstoppable. With over 90% of people wanting extra model movies in 2023, video has turn into essential for model visibility and lead technology.
The next decade guarantees continued progress and success for video advertising and marketing, making it a necessary model technique worldwide.
Video advertising and marketing is ever-evolving, with statistics highlighting its rising significance.
However, as everyone knows, creating compelling video content material is only one piece of the puzzle. To really maximize your advertising and marketing efforts, capturing and nurturing leads is essential.
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By integrating OptinMonster’s superior options, resembling exit-intent pop-ups and focused campaigns, you’ll be able to be certain that your video advertising and marketing efforts are complemented by a sturdy technique to convert viewers into loyal prospects.
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Extra on Video Advertising and marketing
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