Have you ever ever needed to change into a TikTok influencer? You’re not alone. A few of TikTok’s prime influencers make 1000’s of {dollars} each day with sponsored posts and featured content material. To not point out, they’re inspiring the whole social media platform’s group with their creativity.
What’s the quickest option to change into an influencer? Be taught from the professionals!
We’ve compiled a listing of the highest TikTok influencers in 2023, so you may get an concept of who’s making waves on TikTok and learn how to begin your influencer advertising and marketing program.
Bonus: Get a free TikTok Progress Guidelines from well-known TikTok creator Tiffy Chen that reveals you learn how to acquire 1.6 million followers with solely 3 studio lights and iMovie.
What’s a TikTok influencer?
A TikTok influencer is technically outlined as somebody who has 1,000 followers or extra on TikTok. Whereas TikTok influencers have an important attain and the potential to change into well-known, they’re additionally tasked with creating the sort of content material that resonates with their viewers. Influencers could use sponsored posts, product placement, or different partnerships to earn cash on TikTok.
The TikTok platform launched the TikTok Creator Fund, a partnership program that pays content material creators for his or her content material. To qualify for TikTok Creator Fund, you must have at the least 100,000 followers and 100,000 video views within the final 30 days. This may be a good way to monetize your TikTok profile and push your TikTok profession ahead.
Prime 10 TikTok influencers in 2023
From style and sweetness to comedy and music, TikTok is dwelling to an extremely various vary of influencers. Listed here are the highest 10 TikTok influencers in 2023.
1. Charli D’amelio,@charlidamelio (148.7 million)
@charlidamelio @Markell Washington dc @KARA
Charli D’amelio hails from Connecticut and is TikTok’s hottest influencer. In 2019, she began posting dance movies to trending songs on TikTok and rapidly rose to fame. She now has near 150 million followers, and her content material consists of vlogs, skits, and dance challenges.
However Charli didn’t let her success cease at TikTok. She has her personal fragrance line, sponsorship gigs with EOS and Hollister, an authentic present on Hulu, and has even began releasing music.
In 2020, she turned the youngest particular person ever to make it onto Fortune’s 40 Beneath 40 checklist. Charli has additionally appeared in different magazines like Time 100 Subsequent and Teen Vogue’s Younger Hollywood Class of 2021.
Need to take after Charli? An enormous a part of Charli’s attraction is her authenticity. To change into a TikTok influencer, you have to even be real and unapologetic about who you might be. Whether or not you’re creating humorous movies or instructing viewers one thing, it’s necessary that your content material comes from the center.
2. Bella Poarch, @bellapoarch (92.4 million)
@bellapoarch Swarovski Jewellery makes the whole lot higher✨💛 @Swarovski #Swarovski #RevealYourFacets #SwarovskiLucent #advert
Beforehand touting the quantity three spot on most prime TikTok influencer lists, 25-year-old Bella Poarch has gained huge TikTok fame in a comparatively quick time frame.
Bella’s TikTok profession started when she posted a lip-syncing video to Millie B’s “M to the B,” which rapidly went viral. This TikTok was the most favored TikTok in TikTok historical past and gained over 60 million likes.
Other than lip-syncing, dancing, and exhibiting off her style fashion, Bella additionally posts cosplay content material in addition to some life-style content material. Bella has additionally established herself musically with the discharge of her new EP, Dolls. To not point out, she’s constructed a profitable TikTok profession and change into one of many prime TikTok influencers to look at.
If you wish to comply with in Bella’s footsteps and change into a TikTok influencer your self, it’s necessary to do not forget that TikTok success doesn’t occur in a single day. It’s essential to be affected person and constant together with your TikTok content material and progressively construct up an viewers. Discover a area of interest which you could concentrate on or mix completely different matters, equivalent to style and gaming, to create distinctive TikTok content material.
Moreover, use the TikTok algorithm to your benefit by researching the most well-liked hashtags and tendencies in an effort to get extra views and followers.
3. Addison Rae Easterling,@addisonre (88.7 million)
@addisonre Dc @Spencer Wattenberg
No TikTok prime influencer checklist could be full with out mentioning Addison Rae Easterling. Coming to you all the best way from Louisiana, the TikTok star has been dubbed one of manyhottest social media stars by The New York Occasions.
Addison has amassed an enormous TikTok following because of her lip-syncing movies and dancing strikes. She even created a TikTok dancing group known as The Hype Home, which options TikTok stars like Charlie D’Amelio and Chase Hudson.
Her TikTok success even led to signing with expertise company WME, a number of sponsored publish offers with American Eagle, making a podcast (That Was Enjoyable? With Addison & Sheri), and casting in a film (He’s All That). Forbes named her one among TikTok’s prime influencers in August 2020.
The key to Addison’s success? Consistency and variety. Not solely does this 22-year-old TikTok star publish regularly, however she can also be lively all throughout TikTok, together with TikTok Challenges and TikTok Reside. She is continually creating new content material, giving her followers one thing to stay up for each time they open the app.
4. Zach King,@zachking (70.9 million)
@zachking Mad respect for anybody that could be a road performer
Are you sufficiently old to recollect Vine? Properly, in case you do, then you recognize Zach King. Zach initially made a reputation for himself on the short-form video-sharing platform Vine earlier than TikTok was even a factor. Now one of many prime TikTok influencers, Zach is an knowledgeable at creating illusions and mesmerizing movies by enhancing.
Zach’s TikTok account is exclusive in that he posts a variety of content material. From humorous TikToks to high-production illusions, Zach all the time finds methods to shock and captivate his viewers. With over 70 million followers, Zach is persistently employed by manufacturers to create content material for advertising and marketing campaigns.
What are you able to be taught from Zach? Properly, for starters, you possibly can strive experimenting with TikTok results and filters to create fascinating edits. You must also consider artistic methods to have interaction your viewers, in addition to contemplate creating a signature fashion to make your TikTok movies stand out.
5. Dixie D’amelio, @dixiedamelio (57.5 million)
@dixiedamelio ❤️ @Sabrina Carpenter
Prime TikTok influencer Dixie D’amelio has a reputation you most likely acknowledge. Why? Properly, she’s the #1 TikTok influencer Charli D’amelio’s sister, after all.
However Dixie isn’t one to be outshined by her youthful sister. She’s a singer and one among TikTok’s prime influencers herself, receiving sponsorship offers from prime manufacturers like Hollister and Morphe. Dixie additionally launched her first single, “Be Completely satisfied,” in June 2020 and appeared on the TV sequence Attaway Normal–proving she will do all of it.
Dixie can also be on the case of Hulu’s The D’Amelio Present, which follows Charli, Dixie, their dad Marc, and their mom Heidi’s each day lives.
If you happen to’re trying to comply with in Dixie’s footsteps and change into a TikTok influencer, it helps to have a well-known youthful sister (haha). All jokes apart, the D’amelios are a shining instance of how diversifying your content material, on and off TikTok, may be a necessary a part of turning into a long-lasting TikTok influencer.
6. Jason Derulo,@jasonderulo (56.6 million)
@jasonderulo Ppl get us blended up on a regular basis @joshvfx
♬ Jiggle Jiggle – Jason Derulo & Duke & Jones & Louis Theroux
Don’t lie, you probably did the voice, didn’t you? *Jasonnn Deruuuloooo*
Singer, songwriter, and dance machine, Jason Derulo has change into a TikTok famous person. Along with his nice humorousness and well-known collaborations with TikTok stars like Zach King, the Lopez brothers, Michael Le, and Will Smith, it’s no shock that he has over 56 million followers on TikTok. He even launched a single titled “Savage Love” with beatmaker Jawsh 685 in 2020, which was used to create TikTok challenges.
If you wish to be a TikTok influencer like Jason Derulo, it’s necessary to search out what makes you distinctive and concentrate on that. Collaborate with different TikTok stars, and all the time keep in mind to publish content material that’s entertaining and interesting.
7. Spencer Polanco Knight,@spencerx (55.3 million)
@spencerx Hiya, Georgie 🗣🤡👋🏼
Self-proclaimed “mouth music man” Spencer Polanco Knight is one among TikTok’s prime influencers. Born in New York Metropolis, Spencer X has gained the hearts of TikTok customers all over the world together with his free-flowing beatboxing and musical tracks.
His TikTok account, which presently has 55.3 million followers, was first propelled to fame following the discharge of two viral movies, one during which he beatboxes 14 completely different genres and one other that includes 20 customized sound results–straight from his mouth. He additionally collaborated with well-known musical stars like Alicia Keys, Hip Hop artist Russ, Marshmello, Sean Kingston, and TikTok stars Lopez Brothers.
Spencer X’s success on TikTok is basically attributed to his distinctive model, dedication to producing high quality content material, and being part of TikTok’s bigger group by partaking with different customers. He additionally is aware of his viewers intimately, creating content material tailor-made to the TikTok life-style and that includes widespread TikTok tendencies. This has helped Spencer X to change into one of many prime TikTok influencers, gaining recognition from Forbes,Insider, and extra.
8. Loren Grey,@lorengray (54.5 million)
@lorengray im often the issue
Subsequent up is 20-year-old Loren Grey from Pottstown, Pennsylvania. Loren is a TikTok star, singer, and entrepreneur. She first rose to fame after gaining followers on Musical.ly earlier than TikTok’s creation in 2017. Since then, her fanbase has grown to over 54 million TikTok followers, 3.73 million YouTube subscribers, and 23.6 million Instagram followers right now.
Loren is extensively recognized for her artistic content material that includes lip-sync and authentic songs. In 2021, she signed a take care of Virgin Information and has launched ten singles since then. On account of her TikTok fame, Loren has been capable of land partnership offers with Revlon, Skechers, Hyundai, and Burger King. In December 2020, she launched her personal jewellery model&all the time.
Loren is an efficient instance of what occurs while you get in early and don’t hand over. She’s constructed a powerful profession and fan base with TikTok as her predominant platform.
9. Michael Je,@justmaiko (52.3 million)
@justmaiko convey it over to my place.. dc me(:
Dancer and TikTok influencer Michael. Le, or JustMaiko, is a Florida native who has been Tiktokking since 2016. Michael is finest recognized for his dancing movies and tutorials that function him executing sophisticated strikes with ease. He has partnered with numerous different dancers, personalities, and social media influencers, equivalent to Jason Derulo, Crissa Jackson, and Mikeila J.
As knowledgeable TikToker and teacher, Michael is an advocate for TikTok as a platform for aspiring dancers to showcase their expertise. He’s additionally a giant household man, and commonly options his two youthful brothers in his movies–that are extremely cute, let’s be sincere.
Michael combines his innate dancing expertise together with his humorousness and household values to create content material that TikTok followers love.
10. Riyaz Aly,@riyaz.14 (45.4 million)
@riyaz.14 Oy hoy! ❤️🌹 #riyaz #duetwithriyaz ib: @sujanrae123
♬ MEMBA & EVAN GIIA – For Aisha (Featured in “The Sky Is Pink”) – Shweta Bhintade⚡️🖤
The youngest TikTok influencer on this checklist is Riyaz Aly, a 16-year-old TikToker and Bollywood actor. He has earned an enormous TikTok fanbase of over 45 million followers because of his Bollywood-style lip-syncing and dance movies.
Riyaz has gained movie star standing in his dwelling nation of India, because of the TikTok platform. He’s additionally been featured in a number of hit music movies, together with Tony Kakkar’s “Yaari Hai!!” and Rajat Nagpal’s “Pahadan.”
Riyaz is a good instance of how discovering a distinct segment and staying according to TikTok can assist you construct a following, even while you’re solely 16!
change into a TikTok influencer
Whereas these listed above are TikTok stars, anybody can change into a TikTok influencer with the suitable technique, slightly additional free time, and a little bit of creativity. Listed here are some suggestions that can assist you get began as a TikTok influencer.
Discover your area of interest
TikTok is filled with content material, and it may be exhausting to face out from the gang in case your movies aren’t distinctive. Discovering an space you possibly can focus on will make it simpler for folks to acknowledge and comply with your TikTok channel.
Identical to Zach King is the particular results grasp on TikTok and Riyaz Aly is the Bollywood star, yow will discover an space to focus on and make it yours. TikTok influencers are most profitable after they have a distinct segment they will concentrate on and construct their followers round.
@nilered Burning sulfur singes what’s left of my eyeballs #science #chemistry #nilered
Know your goal market
That is advertising and marketing 101. If you recognize precisely who your viewers is, you’ll haven’t any downside creating movies they love. That would imply understanding the age, gender, and pursuits of your followers. Or researching tendencies associated to your area of interest. Realizing what works finest for TikTok and tailoring your content material to these tendencies can assist you develop your viewers and improve engagement charges.
@unreal_keanu Select your fav Keanu #keanureeves #neo #constantine
Submit persistently
If TikTok customers wish to keep related, they should publish commonly and infrequently. Actually, information reveals that TikTok influencers ought to intention to publish one to 4 instances per day. This lets TikTok know you’re placing within the effort to create related content material. Plus, it provides your followers one thing to stay up for.
@brentrivera That is why i hate clowns😂 @merrickhanna
Get fashionable
Traits are to TikTok as hashtags are to Twitter. TikTok influencers have to know what’s trending on the platform and when it’s time to leap on the bandwagon.
TikTok tendencies usually are available in waves, so get forward of the sport by leaping on them early. TikTok influencers who can do that efficiently are sometimes rewarded with a lift of their views and are capable of attain new audiences.
@jamescharles crushed it 😌 @Michael Sanzone @Anthony Gargiula @nataliejanesings
Be relatable
Whereas TikTok is all about being artistic and having enjoyable, TikTok influencers additionally have to maintain it actual.
Charli D’amelio is a good instance of this reality, along with her signature TikTok dance movies and confessional fashion. She has managed to remain true to her area of interest whereas additionally adapting to the ever-changing TikTok tendencies, permitting her to stay one of many prime TikTok influencers.
Professional tip: Don’t attempt to be somebody you’re not. In addition to entertaining them, TikTok influencers ought to intention to create content material that’s relatable and emotionally partaking. This can assist you to construct a loyal viewers, who will likely be extra more likely to tune in to your content material daily slightly than simply while you publish a couple of trending matter.
@charlidamelio that is half my drafts a bunch of unfinished vlogs lol additionally we didnt get tattoos and went to dinner at 8
FAQs about TikTok influencers
Who’s the most well-liked TikTok influencer?
The most well-liked TikTok influencer is Charli D’amelio, who has over 148 million followers. Different TikTok influencers with excessive follower counts embody Bella Poarch (92.4m), Addison Rae (88.7m), and Zach King (70.9m).
Are TikTok influencers paid?
Sure, TikTok influencers are paid–and effectively. A few of the hottest TikTok influencers earn greater than $20,000 per publish. Influencers can earn cash in a lot of methods, from sponsored posts to TikTok’s Creator Fund.
With the intention to earn cash immediately from the app, TikTok influencers will need to have at the least 10,000 followers, 100,000 video views within the final 30 days, and be 18 years or older. Be taught extra about how a lot influencers are paid on the Hootsuite weblog.
How do you get to be a TikTok influencer?
To change into a TikTok influencer your self, you must create the kind of content material that resonates with TikTok’s viewers. TikTok customers favor content material that’s entertaining, lighthearted, and enjoyable. Movies that includes lip-syncing, comedic skits, or dancing will often carry out higher than longer-form vlogs. Add your movies to TikTok commonly and use trending hashtags and matters to assist improve their attain.
When you acquire traction, you possibly can associate with different TikTok influencers in comparable fields. Or, attempt to get featured on TikTok’s curated For You web page. This can assist develop your fan base and make it simpler for manufacturers to search out you.
Develop your TikTok presence alongside your different social channels utilizing Hootsuite. Schedule and publish posts for one of the best instances, interact your viewers, and measure efficiency — all from one easy-to-use dashboard. Strive it free right now.
Develop on TikTok quicker with Hootsuite
Schedule posts, be taught from analytics, and reply to feedback multi functional place.
