Have you ever ever wished to turn into a TikTok influencer? You’re not alone. A few of TikTok’s high influencers make hundreds of {dollars} every day with sponsored posts and featured content material. To not point out, they’re inspiring all the social media platform’s group with their creativity.
What’s the quickest method to turn into an influencer? Study from the professionals!
We’ve compiled an inventory of the highest TikTok influencers in 2023, so you will get an thought of who’s making waves on TikTok and how one can begin your influencer advertising and marketing program.
Bonus: Get a free TikTok Progress Guidelines from well-known TikTok creator Tiffy Chen that reveals you how one can acquire 1.6 million followers with solely 3 studio lights and iMovie.
What’s a TikTok influencer?
A TikTok influencer is technically outlined as somebody who has 1,000 followers or extra on TikTok. Whereas TikTok influencers have an ideal attain and the potential to turn into well-known, they’re additionally tasked with creating the sort of content material that resonates with their viewers. Influencers might use sponsored posts, product placement, or different partnerships to earn a living on TikTok.
The TikTok platform launched the TikTok Creator Fund, a partnership program that pays content material creators for his or her content material. To qualify for TikTok Creator Fund, it’s essential have not less than 100,000 followers and 100,000 video views within the final 30 days. This may be a good way to monetize your TikTok profile and push your TikTok profession ahead.
Prime 10 TikTok influencers in 2023
From style and sweetness to comedy and music, TikTok is house to an extremely numerous vary of influencers. Listed here are the highest 10 TikTok influencers in 2023.
1. Charli D’amelio,@charlidamelio (148.7 million)
@charlidamelio @Markell Washington dc @KARA
Charli D’amelio hails from Connecticut and is TikTok’s hottest influencer. In 2019, she began posting dance movies to trending songs on TikTok and shortly rose to fame. She now has near 150 million followers, and her content material consists of vlogs, skits, and dance challenges.
However Charli didn’t let her success cease at TikTok. She has her personal fragrance line, sponsorship gigs with EOS and Hollister, an authentic present on Hulu, and has even began releasing music.
In 2020, she turned the youngest particular person ever to make it onto Fortune’s 40 Below 40 checklist. Charli has additionally appeared in different magazines like Time 100 Subsequent and Teen Vogue’s Younger Hollywood Class of 2021.
Need to take after Charli? A giant a part of Charli’s attraction is her authenticity. To turn into a TikTok influencer, you should even be real and unapologetic about who you might be. Whether or not you’re creating humorous movies or instructing viewers one thing, it’s vital that your content material comes from the center.
2. Bella Poarch, @bellapoarch (92.4 million)
@bellapoarch Swarovski Jewellery makes all the things higher✨💛 @Swarovski #Swarovski #RevealYourFacets #SwarovskiLucent #advert
Beforehand touting the quantity three spot on most high TikTok influencer lists, 25-year-old Bella Poarch has gained large TikTok fame in a comparatively brief time frame.
Bella’s TikTok profession started when she posted a lip-syncing video to Millie B’s “M to the B,” which shortly went viral. This TikTok was the most preferred TikTok in TikTok historical past and gained over 60 million likes.
Other than lip-syncing, dancing, and exhibiting off her style type, Bella additionally posts cosplay content material in addition to some life-style content material. Bella has additionally established herself musically with the discharge of her new EP, Dolls. To not point out, she’s constructed a profitable TikTok profession and turn into one of many high TikTok influencers to look at.
If you wish to comply with in Bella’s footsteps and turn into a TikTok influencer your self, it’s vital to keep in mind that TikTok success doesn’t occur in a single day. It’s worthwhile to be affected person and constant together with your TikTok content material and regularly construct up an viewers. Discover a area of interest which you could give attention to or mix completely different matters, corresponding to style and gaming, to create distinctive TikTok content material.
Moreover, use the TikTok algorithm to your benefit by researching the preferred hashtags and developments with a view to get extra views and followers.
3. Addison Rae Easterling,@addisonre (88.7 million)
@addisonre Dc @Spencer Wattenberg
No TikTok high influencer checklist can be full with out mentioning Addison Rae Easterling. Coming to you all the way in which from Louisiana, the TikTok star has been dubbed one of manyhottest social media stars by The New York Instances.
Addison has amassed an enormous TikTok following due to her lip-syncing movies and dancing strikes. She even created a TikTok dancing group known as The Hype Home, which options TikTok stars like Charlie D’Amelio and Chase Hudson.
Her TikTok success even led to signing with expertise company WME, a number of sponsored put up offers with American Eagle, making a podcast (That Was Enjoyable? With Addison & Sheri), and casting in a film (He’s All That). Forbes named her one among TikTok’s high influencers in August 2020.
The key to Addison’s success? Consistency and variety. Not solely does this 22-year-old TikTok star put up often, however she can also be energetic all throughout TikTok, together with TikTok Challenges and TikTok Stay. She is consistently creating new content material, giving her followers one thing to sit up for each time they open the app.
4. Zach King,@zachking (70.9 million)
@zachking Mad respect for anybody that could be a road performer
Are you sufficiently old to recollect Vine? Effectively, in case you do, then you realize Zach King. Zach initially made a reputation for himself on the short-form video-sharing platform Vine earlier than TikTok was even a factor. Now one of many high TikTok influencers, Zach is an knowledgeable at creating illusions and mesmerizing movies by way of modifying.
Zach’s TikTok account is exclusive in that he posts a variety of content material. From humorous TikToks to high-production illusions, Zach all the time finds methods to shock and captivate his viewers. With over 70 million followers, Zach is persistently employed by manufacturers to create content material for advertising and marketing campaigns.
What are you able to study from Zach? Effectively, for starters, you may strive experimenting with TikTok results and filters to create attention-grabbing edits. You must also consider artistic methods to interact your viewers, in addition to contemplate growing a signature type to make your TikTok movies stand out.
5. Dixie D’amelio, @dixiedamelio (57.5 million)
@dixiedamelio ❤️ @Sabrina Carpenter
Prime TikTok influencer Dixie D’amelio has a reputation you most likely acknowledge. Why? Effectively, she’s the #1 TikTok influencer Charli D’amelio’s sister, after all.
However Dixie isn’t one to be outshined by her youthful sister. She’s a singer and one among TikTok’s high influencers herself, receiving sponsorship offers from high manufacturers like Hollister and Morphe. Dixie additionally launched her first single, “Be Pleased,” in June 2020 and appeared on the TV sequence Attaway Common–proving she will do all of it.
Dixie can also be on the case of Hulu’s The D’Amelio Present, which follows Charli, Dixie, their dad Marc, and their mom Heidi’s every day lives.
In the event you’re trying to comply with in Dixie’s footsteps and turn into a TikTok influencer, it helps to have a well-known youthful sister (haha). All jokes apart, the D’amelios are a shining instance of how diversifying your content material, on and off TikTok, could be a vital a part of turning into a long-lasting TikTok influencer.
6. Jason Derulo,@jasonderulo (56.6 million)
@jasonderulo Ppl get us combined up on a regular basis @joshvfx
♬ Jiggle Jiggle – Jason Derulo & Duke & Jones & Louis Theroux
Don’t lie, you probably did the voice, didn’t you? *Jasonnn Deruuuloooo*
Singer, songwriter, and dance machine, Jason Derulo has turn into a TikTok celebrity. Together with his nice humorousness and well-known collaborations with TikTok stars like Zach King, the Lopez brothers, Michael Le, and Will Smith, it’s no shock that he has over 56 million followers on TikTok. He even launched a single titled “Savage Love” with beatmaker Jawsh 685 in 2020, which was used to create TikTok challenges.
If you wish to be a TikTok influencer like Jason Derulo, it’s vital to seek out what makes you distinctive and give attention to that. Collaborate with different TikTok stars, and all the time bear in mind to put up content material that’s entertaining and fascinating.
7. Spencer Polanco Knight,@spencerx (55.3 million)
@spencerx Hiya, Georgie 🗣🤡👋🏼
Self-proclaimed “mouth music man” Spencer Polanco Knight is one among TikTok’s high influencers. Born in New York Metropolis, Spencer X has received the hearts of TikTok customers around the globe along with his free-flowing beatboxing and musical tracks.
His TikTok account, which at present has 55.3 million followers, was first propelled to fame following the discharge of two viral movies, one by which he beatboxes 14 completely different genres and one other that includes 20 customized sound results–straight from his mouth. He additionally collaborated with well-known musical stars like Alicia Keys, Hip Hop artist Russ, Marshmello, Sean Kingston, and TikTok stars Lopez Brothers.
Spencer X’s success on TikTok is essentially attributed to his distinctive model, dedication to producing high quality content material, and being part of TikTok’s bigger group by partaking with different customers. He additionally is aware of his viewers intimately, creating content material tailor-made to the TikTok life-style and that includes well-liked TikTok developments. This has helped Spencer X to turn into one of many high TikTok influencers, gaining recognition from Forbes,Insider, and extra.
8. Loren Grey,@lorengray (54.5 million)
@lorengray im normally the issue
Subsequent up is 20-year-old Loren Grey from Pottstown, Pennsylvania. Loren is a TikTok star, singer, and entrepreneur. She first rose to fame after gaining followers on Musical.ly earlier than TikTok’s creation in 2017. Since then, her fanbase has grown to over 54 million TikTok followers, 3.73 million YouTube subscribers, and 23.6 million Instagram followers at present.
Loren is broadly recognized for her artistic content material that includes lip-sync and authentic songs. In 2021, she signed a take care of Virgin Information and has launched ten singles since then. As a consequence of her TikTok fame, Loren has been capable of land partnership offers with Revlon, Skechers, Hyundai, and Burger King. In December 2020, she launched her personal jewellery model&all the time.
Loren is an effective instance of what occurs whenever you get in early and don’t surrender. She’s constructed a powerful profession and fan base with TikTok as her predominant platform.
9. Michael Je,@justmaiko (52.3 million)
@justmaiko carry it over to my place.. dc me(:
Dancer and TikTok influencer Michael. Le, or JustMaiko, is a Florida native who has been Tiktokking since 2016. Michael is greatest recognized for his dancing movies and tutorials that characteristic him executing difficult strikes with ease. He has partnered with numerous different dancers, personalities, and social media influencers, corresponding to Jason Derulo, Crissa Jackson, and Mikeila J.
As an expert TikToker and teacher, Michael is an advocate for TikTok as a platform for aspiring dancers to showcase their expertise. He’s additionally an enormous household man, and recurrently options his two youthful brothers in his movies–that are extremely cute, let’s be trustworthy.
Michael combines his innate dancing expertise along with his humorousness and household values to create content material that TikTok followers love.
10. Riyaz Aly,@riyaz.14 (45.4 million)
@riyaz.14 Oy hoy! ❤️🌹 #riyaz #duetwithriyaz ib: @sujanrae123
♬ MEMBA & EVAN GIIA – For Aisha (Featured in “The Sky Is Pink”) – Shweta Bhintade⚡️🖤
The youngest TikTok influencer on this checklist is Riyaz Aly, a 16-year-old TikToker and Bollywood actor. He has earned an enormous TikTok fanbase of over 45 million followers due to his Bollywood-style lip-syncing and dance movies.
Riyaz has gained movie star standing in his house nation of India, due to the TikTok platform. He’s additionally been featured in a number of hit music movies, together with Tony Kakkar’s “Yaari Hai!!” and Rajat Nagpal’s “Pahadan.”
Riyaz is a good instance of how discovering a distinct segment and staying in keeping with TikTok will help you construct a following, even whenever you’re solely 16!
Learn how to turn into a TikTok influencer
Whereas these listed above are TikTok stars, anybody can turn into a TikTok influencer with the fitting technique, just a little further free time, and a little bit of creativity. Listed here are some ideas that will help you get began as a TikTok influencer.
Discover your area of interest
TikTok is stuffed with content material, and it may be onerous to face out from the group in case your movies aren’t distinctive. Discovering an space you’ll be able to concentrate on will make it simpler for folks to acknowledge and comply with your TikTok channel.
Identical to Zach King is the particular results grasp on TikTok and Riyaz Aly is the Bollywood star, you could find an space to concentrate on and make it yours. TikTok influencers are most profitable after they have a distinct segment they will give attention to and construct their followers round.
@nilered Burning sulfur singes what’s left of my eyeballs #science #chemistry #nilered
Know your goal market
That is advertising and marketing 101. If you realize precisely who your viewers is, you’ll don’t have any downside creating movies they love. That might imply understanding the age, gender, and pursuits of your followers. Or researching developments associated to your area of interest. Understanding what works greatest for TikTok and tailoring your content material to these developments will help you develop your viewers and improve engagement charges.
@unreal_keanu Select your fav Keanu #keanureeves #neo #constantine
Publish persistently
If TikTok customers wish to keep related, they should put up recurrently and infrequently. In actual fact, knowledge reveals that TikTok influencers ought to goal to put up one to 4 instances per day. This lets TikTok know you’re placing within the effort to create related content material. Plus, it provides your followers one thing to sit up for.
@brentrivera For this reason i hate clowns😂 @merrickhanna
Get fashionable
Traits are to TikTok as hashtags are to Twitter. TikTok influencers must know what’s trending on the platform and when it’s time to leap on the bandwagon.
TikTok developments usually are available in waves, so get forward of the sport by leaping on them early. TikTok influencers who can do that efficiently are sometimes rewarded with a lift of their views and are capable of attain new audiences.
@jamescharles crushed it 😌 @Michael Sanzone @Anthony Gargiula @nataliejanesings
Be relatable
Whereas TikTok is all about being artistic and having enjoyable, TikTok influencers additionally must preserve it actual.
Charli D’amelio is a good instance of this reality, along with her signature TikTok dance movies and confessional type. She has managed to remain true to her area of interest whereas additionally adapting to the ever-changing TikTok developments, permitting her to stay one of many high TikTok influencers.
Professional tip: Don’t attempt to be somebody you’re not. In addition to entertaining them, TikTok influencers ought to goal to create content material that’s relatable and emotionally partaking. This may enable you to to construct a loyal viewers, who will probably be extra more likely to tune in on your content material day-after-day fairly than simply whenever you put up a few trending matter.
@charlidamelio that is half my drafts a bunch of unfinished vlogs lol additionally we didnt get tattoos and went to dinner at 8
FAQs about TikTok influencers
Who’s the preferred TikTok influencer?
The most well-liked TikTok influencer is Charli D’amelio, who has over 148 million followers. Different TikTok influencers with excessive follower counts embrace Bella Poarch (92.4m), Addison Rae (88.7m), and Zach King (70.9m).
Are TikTok influencers paid?
Sure, TikTok influencers are paid–and effectively. Among the hottest TikTok influencers earn greater than $20,000 per put up. Influencers can earn cash in plenty of methods, from sponsored posts to TikTok’s Creator Fund.
To be able to earn a living instantly from the app, TikTok influencers will need to have not less than 10,000 followers, 100,000 video views within the final 30 days, and be 18 years or older. Study extra about how a lot influencers are paid on the Hootsuite weblog.
How do you get to be a TikTok influencer?
To turn into a TikTok influencer your self, it’s essential create the kind of content material that resonates with TikTok’s viewers. TikTok customers desire content material that’s entertaining, lighthearted, and enjoyable. Movies that includes lip-syncing, comedic skits, or dancing will normally carry out higher than longer-form vlogs. Add your movies to TikTok recurrently and use trending hashtags and matters to assist improve their attain.
When you acquire traction, you’ll be able to companion with different TikTok influencers in related fields. Or, attempt to get featured on TikTok’s curated For You web page. This may assist develop your fan base and make it simpler for manufacturers to seek out you.
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