Right now, Primark unveiled a refreshed model identification alongside the launch of its new summer season assortment and marketing campaign, VIVA Summer time. This new model world was created in collaboration with its world branding and inventive company companion, VCCP.
Subsequent, the modifications embrace the introduction of the ‘Portal,’ a window into Primark’s world. This function can be used throughout campaigns and the broader model universe, bringing all the things Primark presents to life.
As well as, the up to date model world encompasses a playful redesign of the enduring Primark brand, a refreshed Primark blue, and a custom-designed font. Beginning right now, clients will discover the brand new branding throughout social media, direct communications, and in shops, with extra rollouts deliberate for later this 12 months.
The Chief Buyer Officer at Primark, Michelle McEttrick, mentioned in a press release, “Greater than fifty years after opening our first retailer on Mary Avenue in Dublin, we now have a whole bunch of places throughout Europe and the US. This month, we’re getting ready to enter our seventeenth market with a brand new retailer in Budapest, Hungary. Our success and impressive development plans are pushed by our dedication to providing distinctive merchandise at unbeatable costs.
As we proceed to increase and set up ourselves as a very world model, we purpose to make sure that wherever you discover us, you’ll at all times expertise the distinctive Primark high quality and worth you realize and love,” she added.
In the meantime, Gary Holt, Government Artistic Director at VCCP, added, “Primark holds a particular place in our hearts and on our excessive streets. As an progressive model with bold development plans, it’s been unimaginable to work on the evolution of its model world. We’re excited to take the following step with them on their journey. The Primark Portal is a key function of this new world, which individuals will start to see this summer season throughout all channels, together with the refreshed brand and color palette.”
Aside from that, Viva Summer time is Primark’s most in depth summer season assortment, providing seasonal kinds with a vibrant coastal vibe. The gathering consists of all the things from luxurious swimwear and light-weight sleepwear to breezy daytime outfits and glamorous night-time appears to be like. That includes daring prints and earthy neutrals, the Viva Summer time vary spans womenswear, menswear, and kidswear.
Since its inception with the opening of its first retailer on Dublin’s Mary Avenue in 1969, Primark has emerged as a worldwide trend chief, boasting over 440 shops unfold throughout 16 markets worldwide, quickly to be 17. This 12 months marks a major milestone for Primark in Nice Britain, commemorating 50 years on the British Excessive Avenue, following its first retailer in Derby in 1974.
Whereas Primark stays synonymous with affordability, the corporate constantly evolves and adapts to satisfy shifting shopper calls for. It stays steadfast in its dedication to creating sustainable trend accessible to all. The refreshed model technique underscores Primark’s aspirations for worldwide growth, aiming to realize 530 shops globally by the tip of 2026.
For extra data or to browse Primark’s newest collections, go to their web site.
