Information generally is a treasure trove offering info that unlocks alternatives, sparks new campaigns, piques curiosity and a lot extra. Within the unsuitable fingers, it could actually create issues as a substitute of options.
Mark Weiner, strategic measurement advisor on the College of Florida: Skilled in Residence, stated at PR Day by day’s “PR Measurement Workshop: Dispelling Myths to Show Worth-and Enhance PR Efficiency” in June that, “knowledge is means to an finish.”
What would you like knowledge to do for you? That is determined by your general targets.
Through the convention, David Cantor, deputy director of measurement and insights on the Invoice & Melinda Gates Basis, spoke about learn how to wield knowledge for good.
Cantor stated that evaluating knowledge can’t be finished in a silo and it’s not about merely wanting on the numbers and asking for outcomes.
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