In line with analysis by The Trevor Undertaking, 42% of LGBTQ youth — 1.8 million individuals — critically take into account suicide annually in the US. The Trevor Undertaking’s analysis additionally exhibits that celebrities who establish as LGBTQ have a constructive affect on LGBTQ youth, with 80% saying these celebrities affected how they really feel about being LGBTQ.
With this in thoughts, The Trevor Undertaking chosen singer Lil Nas X, an brazenly out celeb with 19.8 million followers on Instagram and Twitter, because the inaugural honoree of its new “Suicide Prevention Advocate of the Yr” award—a celeb who may converse out throughout Nationwide Suicide Prevention Consciousness Month in September 2021 to LGBTQ youth in regards to the challenges they shared.
The Trevor Undertaking’s communications group compiled an inventory of greater than 250 media targets at greater than 100 shops throughout music and leisure, mainstream information and tradition, well being and wellness, LGBTQ protection, and extra, hoping to make sure the very best quantity of media protection.
The Trevor Undertaking additionally echoed the announcement on Twitter, Instagram, Fb and LinkedIn, all whereas working with Lil Nas X’s group to draft commentary in regards to the that means of the award to the singer.
The Trevor Undertaking strategized with Lil Nas X’s PR group to coordinate the timing for the award with the rollout marketing campaign for the singer’s album, set for launch on Sept. 17. As well as, the Trevor Undertaking’s advertising and marketing group created unique visible graphics to advertise the award throughout social media, electronic mail campaigns, web site banners and extra utilizing unique imagery offered by Lil Nas X’s group.
The award announcement ran from Aug. 31–Sept. 1, 2021. Throughout that point, The Trevor Undertaking’s pitching efforts produced greater than 35 items of distinctive protection, together with tales within the Related Press, BET, Forbes, Homosexual Occasions and extra. The marketing campaign reached extra 185.5 million distinctive month-to-month guests in prime tier publications like ABC Information, Bloomberg, U.S. Information & World Report, The Washington Publish and extra.
In complete, The Trevor Undertaking generated greater than 570 million media impressions, with an estimated publicity worth of over $523,000. On social media The Trevor Undertaking group earned greater than 2.97 million social impressions, 71,000 engagements, and over 7,000 clicks to The Trevor Undertaking web site. The Trevor Undertaking additionally acquired greater than 3,000 new followers throughout Twitter, Fb, Instagram and LinkedIn.
Congratulations to the group of Sam Gold, Marissa Cohnen, Kevin Wong, Amit Paley and Josh Weaver.
