Early prognosis of Coloration Imaginative and prescient Deficiency (CVD) is essential since coloration is extensively used as a studying and improvement software. Coloration blindness, a extremely undiagnosed, genetic situation, impacts 1 in 12 males and 1 in 200 females, globally. Folks with CVD can see coloration, however they will’t distinguish between shades.
Klick Well being teamed up with the Kids’s Eye Basis (CEF) of AAPOS to get youngsters on board for early screenings. They created “The Curious Eye”— a free, downloadable storybook that helps with early prognosis and provides assets for help. The guide is accessible at thecuriouseye.org.
“The Curious Eye” drew inspiration from the standardized coloration take a look at. Somewhat than utilizing multicolored dots formed as numbers, a spectrum of coloured dots kind cute creatures. Children are requested to differentiate one coloration from one other to determine photos of birds, bugs, and different animals. A solution key assists adults in figuring out if a session is critical. The guide provides direct hyperlinks to CEF’s ophthalmologist referral service.
The guide’s launch was deliberate to coincide with Nationwide Institute of Well being’s (NIH) Wholesome Imaginative and prescient Month in Could. Press protection appeared in The Wall Avenue Journal, Medscape, World Information TV in Toronto, The Each day Mail within the UK, Verywell Household and varied commerce publications.
Klick’s crew leveraged the guide’s enchantment as an interactive CVD storybook, constructed on CEF’s management, and tapped the attain of the guide’s creators. The marketing campaign led to a 13,944% enhance in interactions throughout CEF’s social channels and an 1,065% uptick in web site guests. The advertising and marketing company’s marketing campaign earned greater than 67 million press impressions globally.
A whole bunch of hardcopies of the guide had been distributed to pediatric ophthalmologists nationwide. A literary agent is working to get the guide on retailer cabinets worldwide. Requests for multilingual translations poured in from nations across the globe.
For Klick’s achievements, it was named a winner within the Specialty Marketing campaign class of PR Each day’s Social Media & Digital Awards.
Credit score goes to the Klick Well being crew: Sheryl Steinberg, Anne Vranic, Marisa Mcwilliams, Wealthy Levy, Michael Bonilla, Kate Maldjian, Kristine Brown, Laura Denham, Hollie Phipps, Kelly Grey, Chris Newcomb and Gavin Buckland. Kudos additionally go to illustrator Ruby Wang.
