Pinterest is taking a singular strategy to Black Historical past Month, with a brand new ‘Discover Your Routes’ Black Journey Hub initiative, which goals to spotlight locations which have sturdy connections to Black historical past, whereas additionally showcasing Black-owned companies.
As defined by Pinterest:
“Discover Your Routes” is impressed by The Negro Motorist Inexperienced E book aka “The Inexperienced E book”. The Inexperienced E book was a guidebook for Black vacationers in the course of the Jim Crow period that supplied an inventory of accessible inns, boarding homes, taverns, eating places, service stations and different institutions all through the nation that served Black People patrons.”
The Black Journey Hub, which you’ll find right here, will current a variety of journey choices, together with their historical past, with creators from the US, Colombia, Jamaica, Brazil and extra, all collaborating in presenting their metropolis.
It might be a great way to supply training alongside inspiration within the app, whereas additionally serving to folks to attach, and help highlighted communities.
Pinterest will even be showcasing Black-owned companies on Pinterest TV, whereas internally, it’s additionally internet hosting a company-wide occasion ‘to assist staff acquire data concerning the historical past, current, and way forward for Black journey via the lens of Black Pinployees’.
As famous, it might be a great way to each spark necessary conversations, and encourage new journey journeys, which embody an additional degree of cultural understanding and training, together with a leisure break.
It’s an attention-grabbing tackle the celebration both means, and it’ll be value noting what kind of response the initiative will get, and whether or not it evokes extra journey because of this.
