Pinterest is following the lead of TikTok by including longer video clips in its Concept Pins format, offering one other option to maximize engagement along with your content material.
As you’ll be able to see on this instance, shared by Lindsey Gamble, customers can now add 5-minute movies as Concept Pins, which is an enlargement on the 60-second restrict that’s been in place up until now.
That can present extra capability to inform a narrative inside your Concept Pins, and with Pinterest serving over a billion video views per day, it’s value contemplating in your course of.
Concept Pins, which Pinterest launched in 2021, are its tackle the full-screen presentation format, with how-to guides and explainers performing significantly properly as Concept Pin clips.
The longer video size gives you extra room to inform your story, and increase upon key parts, in a extra participating and wealthy means. However then once more, they might additionally bore people who find themselves used to skimming by rapidly – you’ll must experiment to see what works greatest.
Both means, it’s one other consideration. The longer video possibility is being rolled out to all customers.
