Philip Morris’ (PM) essential cigarette enterprise is slowly dying, however the tobacco big isn’t going gently into the night time. The corporate simply introduced two offers that may hold it wholesome within the years to come back, Teresa Rivas writes on this week’s version of Barron’s. Its November acquisition of Swedish Match additional cements its world management in oral nicotine and provides to its portfolio of what it calls reduced-risk merchandise, which don’t require customers to burn tobacco, the writer notes. That deal closed a month after it paid Altria (MO) $2.7 billion for the rights to promote Philip Morris’ flagship IQOS product within the U.S., marking PM’s first return to the home market because the two firms break up in 2008. Collectively, the offers imply Philip Morris may have an extended, brighter future than many buyers had feared, Rivas writes. Reference Hyperlink
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