New engagement ways transcend conventional, drained ‘Insert First Title’ methods. With Vidyard’s newest product updates, advertising and marketing and gross sales reps can join with extra prospects utilizing customized video messages at scale.
WATERLOO, Ontario – November 15, 2018 – Vidyard, the main video platform for enterprise, at this time unveiled new enhancements to its flagship video messaging app, to allow Gross sales and Buyer Service reps to simply create and share highly-personalized video messages at scale from inside a variety of enterprise purposes. The brand new capabilities are serving to customer-facing groups increase viewers engagement, enhance response charges and enhance buyer satisfaction by the facility of customized one-to-one video experiences.
New capabilities launched by Vidyard at this time embody:
- Dynamic Video Personalization for Gross sales: Vidyard GoVideo customers already know that including video “selfies” to their outbound emails assist them stand out and construct stronger relationships from the beginning. The brand new Vidyard Autumn 2018 replace takes “private” to the following stage. Now, Vidyard GoVideo customers can ship pre-recorded customized and branded movies which have been individually tailor-made to every contact with the push of a button. Share customized variations of your product demo or buyer case research to deepen engagement late within the gross sales cycle.
- Growth of the Vidyard Associate Ecosystem: Vidyard has expanded its accomplice App Listing to greater than 30 enterprise utility companions who now supply native entry to Vidyard GoVideo from inside their apps, built-in video internet hosting and administration powered by Vidyard, and/or viewers engagement insights powered by Vidyard’s video analytics. These options at the moment are enabling Gross sales and Buyer Service reps to entry Vidyard GoVideo immediately from their main purposes and workflows, whereas advertising and marketing and gross sales groups are capable of leverage video analytics to raised perceive their patrons and set off automated workflows based mostly on video engagement actions.
Personalize Every part: New Video Inspiration for Gross sales Professionals
A gross sales reps’ prospecting emails now compete with greater than 2,900 others day by day, and inboxes have gotten extra cluttered with the typical particular person interacting with 121 emails every day. With at this time’s announcement of the power to instantly personalize pre-recorded movies from throughout the Vidyard GoVideo app, gross sales reps can now shortly generate customized, one-to-one movies on-demand in a matter of moments enabling extremely customized gross sales prospecting and buyer engagement at scale.
Personalised movies take recipient engagement to the following stage by including objects like a viewer’s title, firm or title – or perhaps a customized message written by the gross sales rep – and creates a really distinctive second that actually brings the viewer into the story. They’ve been confirmed to make a huge impact on engagement and enhance e mail conversion by 500% or extra. When placing a buyer’s title right into a video, it’s not unusual to see 3x the variety of video views as in comparison with non-personalized messages.
Firms like Miovision are utilizing one-to-one customized video messages to face out: “The aim of making customized experiences is to attach with extra folks and enhance engagement in our messages,” says Matthew Trushinski, Director of Advertising at Miovision. “We’ve used customized video to drive attendance to webinars, conferences, occasions, and extra, in some case driving 4x the responses than ever earlier than.”
New App Listing Apps Ship Personalised Video at Scale
Right this moment, Vidyard launched a brand new cohort of App Listing utility and integration companions, together with Groove.co, ThetaLake, AutoKlose, and Cognism. Every app will deliver the facility of video into the purposes that customers are already acquainted with and dealing inside. For busy gross sales reps, entrepreneurs or customer support professionals, being able to shortly create, share and monitor video messages with out having to go away an present workflow is essential. Vidyard’s rising App Listing now has greater than 30 apps and integrations, together with Drift, SalesLoft, and others that allow customers to simply document, share and monitor video from inside their enterprise purposes of selection.
Final month, Vidyard and HubSpot additionally introduced HubSpot Video, the one-to-one video message resolution powered by Vidyard that allows advertising and marketing, gross sales and repair groups to simply create, share and monitor customized and interactive movies immediately throughout the HubSpot progress platform. HubSpot Video is a brand new sequence of video options woven all through HubSpot’s highly effective platform. In different phrases, HubSpot Video is the video-ification of HubSpot: the power to create, host, handle, customise, and measure video within HubSpot, in ways in which haven’t been attainable earlier than at this time. These new options can be found free for all professional and enterprise prospects and require little or no set-up.
“Video has turn into the best option to have interaction at this time’s audiences and construct a extra private connection. As our accomplice group expands, we’re placing the facility of video into the palms of increasingly more enterprise customers, serving to them create extra human connections at scale,” says Michael Litt, CEO and co-founder of Vidyard. “Along with making video extra accessible, the potential we’re seeing with dynamic video personalization throughout the Vidyard GoVideo app is unbelievable. Via the mixed energy of participating video and one-to-one personalization, gross sales groups are already boosting response charges by greater than 300% whereas bettering their productiveness and effectivity. The alternatives listed below are really thrilling.”
Vidyard works with all kinds of builders to create video experiences that assist prospects join and construct belief by video. In case you’re considering working with Vidyard, please go to /builders/.
About Vidyard
Vidyard is the video platform for enterprise that helps organizations drive extra income by the usage of on-line video. Going past video internet hosting and administration, Vidyard helps companies drive higher engagement of their video content material, monitor the viewing actions of every particular person viewer, and switch these views into motion. World leaders reminiscent of Honeywell, LinkedIn, Citibank and Sharp depend on Vidyard to energy their video content material methods and switch viewers into prospects.
