I keep in mind the primary time I signed up for Twitter again within the day—again when it was all about sharing fast updates and following celebrities’ each tweet. It felt like a endless stream of ideas from the world over, all packed into 140 characters.
Quick ahead to as we speak, and it’s arduous to consider how a lot has modified. With Elon Musk’s huge $44 billion acquisition and the shift to X, the platform looks like an entire new beast. What hasn’t modified, although, is its place as a social media powerhouse, and actually, I’ve discovered myself diving into its numbers to make sense of the place X stands as we speak.
So, for those who’re as curious as I used to be about how many individuals are nonetheless tweeting, who’s raking in followers, or how a lot time we’re all actually spending scrolling, this deep dive into X’s stats provides you with all of the solutions.
1. Twitter/X at a look: High statistics
- 500 million month-to-month lively customers worldwide (Supply: X/Twitter CEO Linda Yaccarino)
- 245 million each day lively customers globally (Supply: X/Twitter)
- X reaches 12.6% of worldwide web customers (Supply: DataReportal)
- 61.2% of customers are male, whereas 38.8% are feminine (Supply: DataReportal)
- The platform generated $2.98 billion in promoting income in 2023 (Supply: eMarketer)
- 1,000 workers work at X as we speak, down from 7,500 in 2021 (Supply: PayScale)
- Probably the most adopted account on X is Elon Musk with 166.43 million followers (Supply: Social Blade)
2. A short historical past of Twitter/X: From tweets to rebranding
- The primary tweet was despatched on March 21, 2006 by Jack Dorsey (Supply: Twitter).
- Twitter hit one billion tweets in 2009 (Supply: Statista).
- Twitter went public in November 2013 with 200 million customers (Supply: TechCrunch).
- Elon Musk bought Twitter for $44 billion in 2022, rebranding it to X (Supply: The New York Occasions).
3. Month-to-month lively customers: International and U.S. attain
- X presently has over 500 million month-to-month lively customers worldwide (Supply: X/Twitter CEO Linda Yaccarino).
- Elon Musk claimed 600 million customers in Could 2024, although the extra accepted determine is 500 million (Supply: Elon Musk, Linda Yaccarino).
- 50.5 million customers are primarily based in the US (Supply: Statista).
4. Day by day lively customers: A better look
- X has round 245 million each day lively customers worldwide, in accordance with firm estimates (Supply: X/Twitter).
- Unbiased analyses, similar to Apptopia, counsel each day customers might be as little as 121 million (Supply: Apptopia), although official numbers vary from 200-250 million DAUs (Supply: Mashable, Trade Dive).
- X ranks twelfth among the many hottest social networks globally, reaching 12.6% of web customers (Supply: DataReportal).
- Right here’s how X stacks up towards different main platforms as of October 2023 (Supply: DataReportal):
- Fb: 3,030 million customers
- YouTube: 2,491 million customers
- WhatsApp: 2,000 million customers
- X (Twitter): 666 million customers
6. Who makes use of X? Demographics breakdown
– Age Demographics:
- 58.38% of X’s customers are between 18-34 years previous (Supply: Similarweb).
- The most important age group is 25-34 with 29.58% of customers (Supply: Similarweb).
– Gender Demographics:
- 61.2% of customers are male (Supply: DataReportal).
- 38.8% are feminine, making X extra male-dominated than platforms like Instagram or LinkedIn (Supply: DataReportal).
7. Fashionable Twitter/X accounts: High influencers and celebrities
– The highest 5 most adopted accounts are (Supply: Social Blade):
1. Elon Musk – 166.43 million followers
2. Barack Obama – 131.96 million followers
3. Justin Bieber – 111.5 million followers
4. Cristiano Ronaldo – 110.43 million followers
5. Rihanna – 108.48 million followers
8. Twitter/X consumer development: Milestones over time
– Twitter/X has seen constant development since 2017 (Supply: Statista). Listed below are key development milestones:
- Q1 2017: 109 million DAUs
- Q1 2020: 166 million DAUs
- November 2022: 259.4 million DAUs
- September 2023: 245 million DAUs (revised determine)
9. Why individuals use X
– 60.6% of customers log into X to remain updated with information and present occasions (Supply: DataReportal).
– Different widespread actions embrace:
- 34.9% use it to analysis manufacturers or merchandise (Supply: DataReportal).
- 34.8% browse for entertaining content material (Supply: DataReportal).
- 27% publish or share images or movies (Supply: DataReportal).
10. X’s monetary efficiency: Income and valuation
X’s promoting income reached $2.98 billion in 2023, down from $4.14 billion in 2022 (Supply: eMarketer). Right here’s a year-by-year breakdown of promoting income (Supply: eMarketer):
- 2021: $4.46 billion
- 2022: $4.14 billion
- 2023: $2.98 billion
X presently employs round 1,000 workers, a big drop from 7,500 in 2021 (Supply: PayScale).
Wrapping up
After diving into all these numbers, it’s clear that X, previously often called Twitter, stays a big participant within the social media world, regardless of all of the modifications it’s gone by means of. From Elon Musk’s takeover and rebranding to X, to its consumer base of over 500 million month-to-month lively customers, the platform continues to carry its floor. The demographic breakdown exhibits a powerful, predominantly male viewers, with youthful customers main the cost. And regardless of fluctuations in its each day lively customers and promoting income, X nonetheless instructions consideration as a hub for information, leisure, and model engagement.
Regardless that X is now not the social media big it as soon as was when it comes to advert income, its affect is simple. Probably the most adopted accounts, like Elon Musk and Barack Obama, reveal the platform’s world attain, whereas its presence in international locations like Japan, India, and Indonesia exhibits its rising attraction past the U.S. As X continues to evolve, it’ll be fascinating to see how these stats shift sooner or later. Whether or not you’re an informal consumer or a model hoping to leverage its attain, X remains to be very a lot price maintaining a tally of.
