Do that technique to extend high quality leads…
I’ve been working with somebody who did one thing tremendous inventive to generate high quality leads from a webinar signup. She used inspiration from our periods to do one thing exterior the field.
Previously, she used advertisements to ship folks to a webinar registration touchdown web page. The eventual purpose was to extend paid consultations.
This can be a commonplace strategy to growing webinar registrations. However she bumped into a typical drawback: She discovered that these leads had been low high quality.
As a substitute of accepting these low-quality leads or abandoning advertisements to advertise her webinar, she made an excellent adjustment.
She used advertisements to ship folks to a touchdown web page to WATCH the webinar as an alternative. No strings hooked up. No considerations about time zones or availability. No ready. Advert copy mirrored that you would watch it now with out registration.
In fact, she nonetheless wished to gather high quality leads. On the finish of the 23-minute webinar, she supplied a free white paper in alternate for an e mail handle. She nonetheless optimized for registrations, however they got here after folks watched the webinar.
As a substitute of accumulating leads from individuals who MIGHT attend a webinar, she collected this info from the individuals who already attended. She discovered that 60 % of the individuals who watched the webinar registered for the white paper.
The Price Per Lead went up, however the high quality was means larger. She noticed much more responses from her emails and paid consultations elevated. And in the end, that was the purpose of those webinars from the start.
This can be a nice instance of discovering inventive options that transcend the plain strategy. You don’t all the time must do issues the best way everybody else does. Experiment. Strive issues which can be just a little unorthodox.
Finally, it’s important that you just perceive how issues work — the strengths and weaknesses of Meta promoting. It will make it easier to discover these inventive options.
