Sure, we’re Open, the artistic studio based by Sebastián Marvin and Máximo Lorenzo, is thrilled to debut the brand new world built-in marketing campaign for HRC, introducing the brand new Messi Hen Sandwich.
Miami, July 12, 2023.- “Greatness Occurs Right here” is the most recent marketing campaign by Arduous Rock Cafe to resume its partnership with Lionel Messi as their model ambassador. On this extraordinary second of his profession, Messi steps into the colourful position of chef at this famend world restaurant, identified for offering unforgettable model experiences.
Developed fully by Sure, we’re Open, this new marketing campaign has the target of strengthening the partnership between Arduous Rock Cafe and the worldwide soccer legend, Leo Messi. “Greatness Occurs Right here” builds upon the Reside Greatness platform launched by the model in 2020 and can be launched in all Arduous Rock Cafes worldwide and choose lodges. The marketing campaign will obtain substantial advertising help, together with mass media and social media protection, in addition to an modern 360-degree net expertise that provides a component of leisure and enjoyable.
Máximo Lorenzo, Managing Accomplice at Sure, we’re Open, commented, “We’re proud and delighted to collaborate with Arduous Rock Cafe on the launch of this new and bold marketing campaign. The model faces the problem of remaining cool and related, not solely to its most loyal clients but additionally to new customers who’re more and more demanding and linked, representing the brand new generations.”
Sebastián Marvin, co-founder and Artistic Accomplice at Open, added, “The fantastic thing about our work lies in crafting concepts and bringing them to life. Proposing to contain Messi much more with the model and showcasing him within the position of a chef felt like a successful transfer for the marketing campaign and for establishing this long-term partnership.”
Lastly, Millie Vergara, Managing Accomplice at Open USA, highlighted, “We congratulate our shopper, Arduous Rock, for having the imaginative and prescient two years in the past to forge this nice partnership with the legendary Leo Messi. Our aim is to attach with the Hispanic client phase and a common client by sports activities and meals enjoyment ardour factors.”
