Okay-Pop Queen Jisoo Fronts Tommy Hilfiger’s Fall 2024 Marketing campaign

October 23, 2024

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The enduring style home Tommy Hilfiger has chosen the gifted Jisoo to signify their Fall 2024 assortment. Because the marketing campaign’s ambassador, Jisoo will embody the model’s timeless model and fashionable spirit.

The Tommy Hilfiger Fall ’24 marketing campaign showcases Jisoo’s easy model as she excursions New York Metropolis. From the basic camel coat to the fashionable Breton cardigan, Jisoo embodies the gathering’s timeless but stylish aesthetic.

“It’s a dream come true to be partnering with Tommy Hilfiger and strolling my path to New York Metropolis,” Jisoo shared. She mentioned, “This iconic metropolis holds a particular place in my coronary heart, and I’m honoured to collaborate with a real New York legend.”

Jisoo and Tommy Hilfiger collab — Picture Supply Tommy Hilfiger

The gifted Jisoo, identified for her charming performances as a member of BlackPink, has efficiently branched out right into a thriving solo profession. Her versatility as a singer and actress has made her one of the crucial influential figures within the leisure business.

Tommy Hilfiger expressed his pleasure about partnering with Jisoo, saying, “Her confidence, serenity, and highly effective presence make her the perfect ambassador for our new assortment. We’re thrilled to welcome her into the Tommy household.”

Jisoo’s affect extends far past the world of Okay-pop. In recent times, she has established herself as a style icon, partnering with famend manufacturers like Tommy Hilfiger, Dior, and Cartier. Her collaborations have elevated her star energy and contributed to the rising international attraction of Korean style.

About Tommy Hilfiger

Since its founding in 1985, Tommy Hilfiger has impressed customers as a globally acknowledged premium life-style model. Rooted in New York Metropolis and infused with the spirit of Americana, the model defines itself by its “Basic American Cool” aesthetic and signature purple, white, and blue color palette. Pushed by a ardour for rewriting the principles of American style and popular culture, Tommy Hilfiger embodies the fashionable aspirational life-style. Founder Tommy Hilfiger continues to function Principal Designer, providing steerage and inspiration all through the design course of. In 2023, international retail gross sales of Tommy Hilfiger merchandise, together with these bought by way of licensees, reached roughly $9 billion.