The tenth Rugby World Cup 2023 is across the nook, making England Rugby followers extra passionate than ever. Following this, O2, a number one digital communications firm within the UK, unveiled the “Put on la Rose” art work exterior the Louvre Museum in Paris.
Put on la Rose is an iconic artwork piece impressed by The French Romanticism model, created by award-winning Canadian artist Vincent McIndoe. Created in collaboration with O2, the artwork depicts England followers holding flags and sporting white t-shirts with ‘O2’ on them. Therefore, the portray reveals the true spirit of England Rugby followers.
Furthermore, England’s former captain, Dylan Hartley, unveiled the portray exterior the well-known museum. The O2 staff later escorted the symbol of patriotism for England followers to numerous important French landmarks.
The inventive marketing campaign integrates the teamwork of VCCP London, a UK communications company; Woman&Bear, a world content material manufacturing studio; and Bernadette, a digital innovation firm.
O2 Celebrates Lengthy-Standing Partnership With Rugby World Cup 2023
This iteration of O2’s newest marketing campaign, that includes a 3m by 1.5m Put on La Rose portray, celebrates its 28-year-long affiliation with England Rugby. Equally, O2 celebrates followers travelling to France for the rugby match this yr.
Simon Groves, the Director of Model and Advertising and marketing at Virgin Media O2, stated: “Our Put on La Rose marketing campaign has England Rugby followers at its coronary heart, championing their assist and capturing what it actually means to be a fan. Whether or not supporting the squad from residence or cheering them on in France, we’ve received O2 prospects coated with inclusive EU roaming and a variety of Precedence perks. As proud companions of England Rugby, we’re behind the staff and Put on la Rose with pleasure.”
Thus, the fan-focused O2 marketing campaign provides important perks for England Rugby followers. Whether or not you’re travelling to France or catching the match at residence, get the newest updates by tuning into the O2 Inside Line.
O2 prospects may also take pleasure in free roaming with an unique EU roaming supply of as much as 25GB. Furthermore, the varied perks embrace a 30% low cost on England Rugby shirts, an opportunity to win a signed T-shirt, and the potential of successful a visit to France.
A number of social media platforms, OOH, retail, and on-line mediums will host the patriotic marketing campaign. Moreover, the model created a social filter to generate a portray depicting England heroes.
Throughout the drama of sweat and tears, followers can relate to the fervour and feelings of this marketing campaign. There’s no higher technique to painting the pleasure of England Rugby than crusing this distinctive piece of artwork by way of French soil forward of the Rugby World Cup 2023.
