November. Wow. Such an odd month actually.
It’s like all issues level to Thanksgiving this month and but, Thanksgiving (Nov. twenty fourth) doesn’t even appear to get its correct dues anymore as a result of we instantly rush into the Christmas season with Black Friday (Nov. twenty fifth) and Small Enterprise Saturday (Nov. twenty sixth).
And whereas we might have a second of “thanks,” whereas gathered collectively to share a meal and take part dialog, it looks as if that’s all of the “thanks” there’s.
With that mentioned, I’m truly not going to let you know that you must “thank” your prospects in your November publication. Everyone does it, so it’s change into a bit cliché. That is tremendous should you’re celebrating Cliché Day (Nov. third), however in any other case, I wish to attempt to be unique and stand out from the gang as a lot as attainable — and you must too.
That’s why, this month, I counsel you embrace World Communication Week (Nov. 1st-Seventh) and focus your advertising efforts on real communication together with your readers.
You’ll be able to start by implementing some storytelling advertising into your publication.
Choose a November vacation or two and create a weblog submit telling your readers how that vacation hyperlinks to you, your organization, your workers, and even your neighborhood. Open the door to communication by sharing the story in your publication, after which proceed the dialog on social media.
To get began, check out these nice lists of November holidays, publication concepts, and topic line ideas. Then begin excited about the vacations that ring a bell with you and jot down some ideas on what tales you’d wish to share together with your readers this month.
November holidays — 2022
- November – Undertake a Turkey Month. For vegetarians who would relatively save a turkey than eat one, it is a nice vacation to share.
- November 1st – 2nd – Day of the Lifeless. A conventional Mexican vacation, Dia De Los Muertos spans two days and ends at midday on November 2nd.
- November third – Cliché day. Today was made for Social Media. Get the dialog going by beginning an inventory of worst, or finest, clichés and ask your followers so as to add to it.
- November sixth – Daylight Financial savings Ends, U.S.A. It by no means hurts to have a reminder.
- November sixth – twelfth – Pricey Santa Letter Week. Excellent for inviting dad and mom to convey their children into your store for a Santa-letter writing session.
- November eighth – Election Day, U.S.A.
- November eighth – STEM/STEAM Day. Should you’re within the STEM or STEAM worlds or work with kids or training, at the present time is a chance you’ll be able to’t afford to overlook.
- November eleventh – Veteran’s Day. Be pleased about people who served.
- November fifteenth – Nationwide Recycling Day aka America Recycles Day. Irrespective of the way you say it, it’s all about caring for our planet by decreasing waste. What vacation recycling suggestions are you able to share together with your readers?
- November seventeenth – Nice American Smokeout. Has lung most cancers or smoking affected your life or enterprise? That is perhaps a narrative price sharing.
- November 18th – Use Much less Stuff Day. Do you will have some recommendations on how you can use much less stuff? Or how you can hold from shopping for stuff you don’t want? I might positive use them!
- November nineteenth – Household Volunteer Day. When you will have a small enterprise, your workers are household. See what you are able to do as a workforce.
- November twenty seventh – Artists Sunday. Help your native artists.
- November twenty eighth – Cyber Monday. You’re on-line, proper?
- November twenty ninth – Giving Tuesday. You don’t must be a nonprofit to participate. Companion with an area charity to assist them get extra right this moment, to allow them to do extra to your neighborhood tomorrow.
November publication concepts
It doesn’t matter what, Thanksgiving is all the time going to dominate this month. However being grateful, and giving thanks, will not be a foul factor. And there’s a plethora of how to have fun and incorporate different November holidays into your publication.
November newsletters concepts which might be all concerning the meals
It’s not possible to speak concerning the month of November with out speaking about meals.
In any case, November has food-related holidays all through the month, from World Vegan Day (Nov. 1st) to Nationwide Mouse Day (Nov. thirtieth).
So, embrace the “yum!” and have fun one of many many November meals and beverage-related holidays with one in all these November publication concepts:
- Be a useful resource. Share tried and true recipes, fast desk adorning tips, or how you can embody your Vegan or Gluten-free friends within the festivities.
- Present leisure. Whether or not the story is one in all your individual otherwise you curate content material from a good supply, share a Thanksgiving Day reminiscence, the background of a particular recipe, and even inform a turkey story concerning the one which didn’t get eaten.
- Feed your neighborhood. Whereas many meals banks companion with grocery retailer chains or different native charities to supply Thanksgiving Day meals to those that can’t afford them, transcend Thanksgiving Day by internet hosting a meals drive. Contact your native meals financial institution to see what objects they want most all year long. Then, share the listing together with your readers and ask them to donate objects from the listing. Should you can, incentivize donations with a reduction for bringing sure objects or a particular amount.
Tip: Should you can’t host the meals drive your self, ship out an inventory of essentially the most wanted objects and ask your readers to donate to the meals financial institution immediately.
November publication concepts for giving thanks
It’s not sufficient to only say “thanks.” To be significant, your “thanks” needs to be real and considerate.
Let your prospects know that whenever you say “thanks,” you imply it.
- Be real. Should you had an incredible 12 months, inform them how they helped make it nice. And, should you’ve had a tricky 12 months, inform them what hurdles or struggles you needed to overcome and thank them for sticking with you thru all of it.
- Give thanks and provides again. Positive, giving your loyal prospects a reduction is nice however take it a step additional by partnering with an area charity to arrange a “giving day” the place loyal prospects can are available in and get a reduction or give their “low cost” to the charity.
- Get to know your readers. To succeed in your goal market, it’s a must to know who they’re and what they’re in search of. To seek out out, incentivize your readers to finish a survey. In it, ask them not nearly the way you’re doing but additionally how they’re doing, how they’re utilizing your service or your merchandise, and even how they’re preparing for the vacation season. Suggestions from current prospects is priceless.
TIP: No matter vacation you spotlight in your publication this month, whether or not you say “thanks,” provide recommendation, or ask your readers to provide again, embody a branded hashtag and a customized hashtag — together with a corresponding submit on social media — so you’ll be able to simply discover and like what they submit!
November publication topic strains
- “You’re going to need this” – Preaheader: “by Dec. 1st” – No Shave November – excellent for promoting shaving objects within the “off” season
- “Simply say no” – Preaheader: “to shaving, that’s” – No Shave November – nice for rallying help and rising most cancers consciousness
- “Pâté cake, pâté cake” – Pâté Day (Nov. 1st) – nice for a particular provide on pâté or to share a pâté recipe
- “Don’t run in circles” – Search for Circles Day (Nov. 2nd)
- “Not simply one other cliché” – Cliche Day (Nov. third) – excellent for saying or introducing one thing new or completely different
- “Misplaced your method?” – Marooned And not using a Compass Day (Nov. sixth) – nice for enterprise or private advisors, for psychological well being counselors, or for providing a reduction on compasses
- “There’s nothing temperate” – Preheader: “about this Tempranillo”- Tempranillo Day (Nov. tenth) – excellent for placing a highlight in your finest Tempranillo wine
- “You’re the apple of my c-eye-der” – Apple Cider Day (Nov. 18th) – nice for anybody within the “eye care” enterprise
- “Go for journey?” – Go For a Trip Day mixed with Humane Society Anniversary Day (each Nov. twenty second) – excellent for elevating consciousness for canine rescue and adoption
- “You’ll need to gobble this up” – Thanksgiving (Nov. twenty fourth) – excellent for providing a reduction, sharing a recipe, or sharing story
- “All gobble, no wobble” – Thanksgiving (Nov. twenty fourth) – nice for sharing wholesome recipes or after-dinner well being suggestions
- “We hear you” – Day of Listening (Nov. twenty fifth) – in response to questions or requests out of your prospects
- “What do you suppose?” – Day of Listening (Nov. twenty fifth) – for sending out a buyer survey
- “We’re on pins and needles” – Pins and Needles Day (Nov. twenty seventh) – excellent for asking for buyer suggestions through critiques or surveys
For extra November holidays and concepts on what you are able to do to share them together with your prospects, obtain the graphic under. Or, plan out the remainder of your 12 months with our On-line Advertising and marketing Calendar, full with a free template and an inventory of holidays you need to use to plan a profitable 12 months.
November 2022 Advertising and marketing and Vacation Planning infographic
