Nutella is working with social media influencer Nonna Pia on the model’s new “Nutella Nonna” marketing campaign the place she is going to share Nutella recipes, baking recommendation and tales about her life, based on a report in Little Black Ebook.
Nonna Pia has over 3 million followers on TikTok, 295,000 followers on Instagram and 63,000 followers on Fb.
She has additionally partnered with Shoprite and the New York Mets.
“We noticed the facility of making the Nutella Nonna and leveraging a very genuine influencer like Nonna Pia,” mentioned Noah Szporn, senior vice chairman of Spreads at Ferrero North America, Nutella’s mum or dad firm. “She displays the positivity, appeal, and heat of our model and conjures up households to bake collectively, particularly with Nutella this vacation season.”
[FREE GUIDE: The Ultimate Corporate Communications Internal Email Broadcast Best Practices]
Why it really works: Nonna Pia provides a compelling story that makes audiences consider their mom or grandmother cooking within the kitchen. Using her communicates a terrific message of nostalgia and promotes using the model.
Denny’s provides a t-shirt that unlocks a yr of breakfast
If you purchase a T-shirt from Denny’s early on Thanksgiving Day, you may get complimentary breakfast for a yr, based on a CBS report.
The restaurant will supply a $5.99 T-shirt on its web site beginning midnight on Thanksgiving. The shirt has a QR code on the sleeve that can be utilized every day for a free “On a regular basis Worth Slam” breakfast.
However there’s a catch.
Solely 150 shirts will likely be supplied as a part of the promotion.
President John Dillon mentioned the shirt sale is the restaurant’s response to inflation.
“This yr has been notably robust on People’ wallets,” Dillon mentioned. “At Denny’s, we’re at all times on the lookout for new methods to offer worth for our diners whereas delighting them with scrumptious meals, so creating an modern, first-of-its-kind wearable supply to unveil on Black Friday was a pure resolution for us.”
“The wearable represents a contemporary expression of our ongoing dedication to worth, and we sit up for listening to what our followers assume and seeing the shirts in our eating places.”
Why it issues: The “purchase a shirt, get a free yr of breakfasts” is a novel promotion getting the eye of the general public and the media. Denny’s is making a small funding for a doubtlessly large return in public relations.
New York Instances stays high information website on this planet, research says
The New York Instances continued to be the quickest rising and most visited information web site on this planet, with over 470 million visits in October, which was a rise of 67% over September.
CNN completed second with 413 million visits, msn.com was third with practically 322 million visits, Fox Information was fourth with over 264 million visits and information.google.com was fifth with over 164 million visits.
Newsweek had the largest fall with a drop of 34% over the earlier yr.
Prime 50 information websites within the US in October: Solar, New York Instances and BBC amongst greatest growers https://t.co/qkMnEByZ8L pic.twitter.com/7VIqLgl6fN
— Press Gazette (@pressgazette) November 20, 2022
The research was a part of Press Gazette’s month-to-month rating of the highest 50 information web sites within the U.S. utilizing Similarweb knowledge.
Why it issues: The month-to-month rating is an effective instrument for communicators to assist monitor the attain of their tales by monitoring which websites and gaining and shedding readers.
Dave CEO backs the corporate throughout monetary points
Cellular banking app supplier Dave could also be down after shedding 97% of its inventory value, however CEO Jason Wilk says they’re undoubtedly not out, based on a CNBC report.
Wilk mentioned the corporate has sufficient money to outlive the current fintech corporations downturn and is anticipated to achieve profitability in a yr.
“We’re attempting to dispel the parable of, ‘Hey, this firm doesn’t manage to pay for to make it by,’” Wilk mentioned. “We predict that couldn’t be farther from the reality.”
The corporate’s market capitalization elevated to $5.7 billion in February earlier than falling after the Federal Reserve’s charge will increase.
“In the event you instructed me that just a few months later, we’d be value $100 million, I wouldn’t have believed you,” Wilk mentioned. “It’s robust to see your inventory value characterize such a low quantity and its distance from what it could be as a personal firm.”
Why it issues: When your model is confronted with robust information, it’s good to be prepared with a response and a plan to maneuver ahead. Wilk’s message was not straightforward to share, however the firm communicated its message proactively by the great assertion
Don’t be WKRP this vacation season
The Thanksgiving season at all times makes us consider the worst PR stunt in TV sitcom historical past.
“Turkeys Away” featured the employees of WKRP in Cincinnati main a promotion with throwing reside turkeys being thrown from a helicopter to the group beneath.
The turkeys as a substitute crashed into buildings, vehicles and onlookers with station information reporter broadcaster Les Nessman (Richard Sanders) narrating the occasion just like the Hindenburg catastrophe.
“As God is my witness, I believed turkeys might fly.” Carlson mentioned after the drop.
Why it issues: We hope your vacation promotions didn’t contain throwing turkeys from helicopters.
The Day by day Scoop will likely be off Wednesday, Thursday and Friday and make its return on Monday. Have a terrific and protected Thanksgiving vacation.
Chris Pugh is a employees author for PR Day by day. Comply with him on Twitter and LinkedIn. Ship story concepts to ChrisP@Ragan.com.
