Non-alcoholic beverage manufacturers might imagine they face a problem throughout holidays corresponding to St. Patrick’s Day, resulting from associations with alcoholic drinks. Nevertheless, with “sober curiosity” on the rise amongst many customers, there are nonetheless strategies for profitable beverage advertising and marketing for these manufacturers throughout this time .
Artistic Content material
One profitable technique for non-alcoholic beverage manufacturers is to create enjoyable, participating content material that caters to the target market. Content material can embrace recipes for enjoyable and engaging mocktails, meals pairings, and actions like bar video games. The sort of content material permits non-alcoholic beverage manufacturers to interact with their prospects in a significant method and promote their merchandise and not using a direct give attention to gross sales.
Vacation spirit
Manufacturers can nonetheless benefit from the excessive stage of client curiosity whereas maximizing their advertising and marketing efforts and bolstering gross sales on the vacation. Non-alcoholic beverage manufacturers can harness the spirit of St. Patrick’s Day with particular presents, corresponding to restricted version inexperienced drinks. Enjoyable holiday-related packaging, discounted costs, free transport, two-for-one offers, and different promotions are additionally efficient methods to faucet into the vacation spirit.
Well being advantages
Customers are in search of higher well being following the pandemic shut downs. Non-alcoholic beverage manufacturers can use this development to market their merchandise as more healthy alternate options to conventional alcoholic St. Patrick’s Day drinks. Non-alcoholic drinks are sometimes decrease in energy and sugar than their alcoholic counterparts, which may resonate effectively with health- aware customers. Producers also can capitalize on the well being advantages of the product’s substances. For instance, matcha is in style as an ingredient in wholesome drinks and is well-regarded for its excessive antioxidants.
Partnerships
Non-alcoholic beverage manufacturers can use influencers and bloggers to market their product. These influencers may create St. Patrick’s Day mocktail recipes that incorporate the corporate’s beverage as a key ingredient. This can showcase the flexibility of the drinks and make them interesting in inventive methods. Manufacturers also can companion with bars and eating places to introduce non-alcoholic cocktails, offering companies with a brand new income stream and prospects with better consciousness of those drinks.
Lastly, non-alcoholic beverage manufacturers can leverage social media platforms corresponding to Instagram and Pinterest to advertise their merchandise. Creating attention-grabbing content material, corresponding to graphics and pictures, or sharing user-generated content material of shoppers having fun with the drinks, can solidify a optimistic model picture. Manufacturers may use lead-up campaigns to holidays like St. Patrick’s Day to spotlight the product, together with any presents or reductions they’re offering throughout that point.
