The Nationwide Hockey League launched its fourth class of NHL Energy Gamers Monday, made up of 27 advisors in Canada and the U.S. aged 13 by way of 17 tasked with advising the league on hockey-related subjects necessary to their technology and rising the sport amongst youthful followers.
The NHL Energy Gamers will meet remotely all through the season to debate subjects corresponding to group engagement, occasions, advertising and marketing of the sport, guidelines of play and social media content material, and they’re going to keep linked by way of group chats on social media and digital recreation watch events.
NHL senior government vice chairman and chief advertising and marketing officer Heidi Browning stated in a press release, “We’re excited to announce the fourth class of NHL Energy Gamers, and this numerous class comes from throughout North America, every with a novel background, perspective and highway to fandom that may assist to tell how we market our recreation to younger followers in every single place. NHL Energy Gamers gives our younger followers with the chance to share their voice instantly with the NHL and to take a peek backstage of the league’s enterprise.”