Wednesday, November 16, 2022
HomeMarketingNFL, McDonald's, Disney, Reddit on Adweek 50 2022 Checklist

NFL, McDonald’s, Disney, Reddit on Adweek 50 2022 Checklist


Behind each profitable model—and its CEO—stands the one who retains the group operating easily and effectively.

That’s why we dedicate our Adweek 50 award yearly to these working behind the scenes to drive development in large methods at their respective corporations, bringing recognition to those that could also be ignored at present however will probably be operating the present tomorrow.

This 12 months, we went past the CMOs, CEOs, chairmen and founders of the business to showcase a number of C-suite and vp-level positions in inventive divisions corresponding to tradition and capabilities, information privateness, provide and demand, and the electrical car ecosystem. In one other 12 months of profound change throughout advertising and marketing, media and tech, entrepreneurs have turned their inventive instincts towards new roles, duties and group constructions, with nearly no two honorees sharing a title—and in a significant shift from earlier lineups, no repeat winners from the prior 12 months.

Our sprawling record consists of Richard Sim, Roblox’s senior director of product and monetization, who has pushed new advert codecs and security measures on one of many greatest platforms of the web’s subsequent frontier; Andy Pearson, vp of inventive at Liquid Demise, a model whose “inconceivable” and seemingly in a single day success comes from its slew of superstar partnerships and out-there inventive; Kai Deveraux Lawson, svp of range, fairness and inclusion at Dentsu Artistic, who’s making a tangible impression on illustration inside companies and inventive content material, and has been described by firm management as somebody they’d belief with their lives; and Bharat Krish, president of digital and chief expertise officer at Time, whose startup mentality guided the almost 100-year-old writer’s strategy to a brand new digital infrastructure and NFT choices.

Take a look at the total record for extra on what these unsung heroes have achieved in 2022 and the way they obtained it achieved. —Will Russo



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