We’re again once more, PR and comms of us! It’s time to delve into this week’s social media updates and happenings so you may get again to doing what you do greatest via these apps. Learn on to search out out the newest adjustments.
The ever-evolving social media platform is at it once more. Twitter is present process a rebrand because it strikes from the chook emblem to the straightforward letter “X,” in line with Elon Musk tweets. Musk desires Twitter to be the “the whole lot app” alongside the traces of Chinese language app WeChat, in line with The New York Occasions. Twitter additionally not too long ago launched a Neighborhood Highlight function, discovered below Profile, in line with a tweet. Neighborhood admins and moderators can promote their particular person communities within the Profile part.
Threads
This shiny, new social media platform was off to an excellent begin with document development after its early July debut, but now utilization has dipped, in line with Reuters. The app, boasting over 100 million customers, has seen a dip in its downloads and app use since early July, in line with analysis agency Sensor Tower, Reuters reported. The info reveals that consumer engagement has dropped by 70%, The Wall Road Journal reviews. Customers’ common time on the apps has gone from 19 minutes to 4 minutes. Whereas Meta execs aren’t shocked by the dip, they’re nonetheless wanting so as to add extra options to maintain customers extra engaged and .
Manufacturers like MikMak, a advertising know-how agency, need to promote with Threads as soon as the platform makes promoting out there.
Wish to keep much more linked on WhatsApp? It’s all within the wrist. The Meta Newsroom tweeted concerning the launch of WhatsApp for Put on OS. Individuals carrying a Google-powered smartwatch can join with different WhatsApp customers to talk, reply to messages and reply calls.
Fb
Meta not too long ago introduced the change of its “Fb Watch” tab to “Video.” The brand new tab title displays updates to video content material that will likely be served there, together with Reels, Dwell content material and long-form video. The Video tab can even present new a horizontal-scroll space that show advisable Reels, which can let individuals navigate into short-form video choices.
This platform isn’t scared to share Reel love by letting customers make reels with templates, in line with an Instagram weblog. Reels templates permit customers to make a Reel by utilizing different reels’ themes, model, sound and really feel. Individuals can pop in their very own movies and photos and remix with their very own take. To browse templates, hit the house web page’s create button, choose the “Reel” choice, go to the app’s Template Browser within the Reels Tab and let your creativeness get to work. Individuals may hit the digital camera icon within the Reels Tab and choose Templates.
Sherri Kolade is a author at Ragan Communications. When she is just not along with her household, she enjoys watching Alfred Hitchcock-style movies, studying and constructing an authentically curated life that features greater than often discovering one thing deliciously fried. Observe her on LinkedIn. Have an excellent PR story thought? E-mail her at sherrik@ragan.com.
