New analysis from occasion insights group Freeman, in partnership with Edelman Knowledge and Intelligence, examines the affect of face-to-face interactions on model loyalty and belief and the way in-person interplay impacts belief and loyalty for manufacturers within the U.S.
Survey knowledge from the newly launched Freeman Belief Report 2023 demonstrates a transparent correlation between face-to-face interplay at stay occasions and model belief, revealing that greater than three-quarters (77 p.c) of all respondents—and greater than 8 out of 10 millennials—say they trusted manufacturers extra after interacting face-to-face with them at stay occasions. The halo results from these interactions lasted at the least a month for 64 p.c of individuals surveyed, leading to long-term model belief, recognition, and gross sales.
Almost three-quarters (72 p.c) of respondents who attended an occasion prior to now 6 months say they had been considerably extra more likely to have optimistic perceptions of the model, and 77 p.c of respondents who interacted with a model at a stay occasion left with higher belief that the model would do what is correct.
Following an occasion, audiences throughout all generations be ok with themselves—extra educated, extra impressed, and extra related to others than earlier than, the report says. And speaking to folks representing manufacturers leaves attendees with optimistic views on the model’s character and values. Integrity makes a long-lasting, optimistic impression.
“A model’s most precious asset is the belief it builds with its prospects,” stated Mickey Wilson, chief advertising and marketing officer at Freeman, in a information launch. “Freeman’s new analysis makes it clear that the businesses who interact with their prospects at stay occasions construct important belief and loyalty. When contemplating the quantity of promoting channels obtainable to manufacturers at the moment, stay occasions stand out for his or her distinctive capacity to foster the connections and relationships corporations most urgently want.”
Obtain the total report right here.
