At ActiveCampaign our clients are available in each form and measurement. We work with small, medium and enterprise companies in each trade throughout B2C, B2B and Ecommerce. However do you need to know the one factor all of them have in frequent? They’re centered on progress.
Whether or not you’re a new enterprise simply getting began or a big enterprise seeking to scale, the options we’re releasing this quarter ship improvements throughout the ActiveCampaign platform that can assist you automate and develop with confidence.
New options constructed for companies of all sizes to develop and automate with confidence.
As your corporation grows, you should have an answer constructed to develop with you, whether or not that’s into new strains of enterprise or new components of the globe. This primary set of options will develop how you utilize your eCommerce and gross sales instruments–setting you up for fulfillment now and sooner or later.
Drive extra conversions and construct model loyalty with product catalog
Shopify and WooCommerce clients can now sync all of their product information into the platform and unlock new use circumstances for buyer expertise automation because of product catalog. Construct focused campaigns primarily based in your viewers’s pursuits, profile, and searching behaviors and populate merchandise that they’re almost certainly to purchase. Customise via varied filters, product sorting capabilities, or manually choose the merchandise that you simply need to spotlight in a marketing campaign to drive new product launches, cross-sell, and upsell actions. That is particularly useful for making ready vacation season advertising and marketing campaigns.
CRM Account updates that enhance gross sales productiveness
The CRM account updates assist companies construct a course of to raised nurture prospects into heat leads. With extra account performance, B2B organizations can automate, obtain income progress and scale. By means of the rest of 2022, anticipate to see a number of new automation actions and triggers together with the flexibility to create a contact or account immediately from an automatic workflow.
Utilizing fewer instruments that help extra of your particular enterprise necessities and objectives is commonly the neatest method to reaching sooner, extra sustainable progress. This subsequent set of options allow you to do extra with much less to distinguish your model and stand out from the competitors.
Automate and develop your model engagement with the brand new and improved e-mail designer
Our new e-mail designer brings thrilling updates and added options to your on a regular basis use of ActiveCampaign, whereas delivering the absolute best e-mail expertise to your clients. This quarter we’ve loaded the brand new designer with all of the options and love from the basic designer–with a way more intuitive and complex design expertise.
Try these thrilling enhancements that carry the brand new designer to parity with the basic designer:
- Product block: Embed product suggestions inside your emails primarily based on a buyer’s previous searching or buy historical past.
- RSS block: Hold contacts up-to-date along with your newest information and blogs
- Conditional content material: Create and ship distinctive content material to completely different audiences given their demographic information, pursuits, and habits. Show product photos, presents, or content material primarily based on the situations which might be set.
- Design transactional emails: Construct transactional emails from an automation that mirror your branding and take away the unsubscribe hyperlink from vital transactional emails.
Quicker web page load occasions and marketing campaign creation flows
Navigate across the platform extra effectively and full extra of your most vital advertising and marketing and gross sales duties in much less time. Much less time spent in instruments means extra time spent rising different areas of your corporation.
We’re repeatedly bettering the platform primarily based on buyer suggestions. A few of the main product enhancements for the quarter are a direct results of consumer suggestions. While you put money into ActiveCampaign, you’ll be able to relaxation assured realizing that we’ll consistently improve the platform to fulfill your corporation wants.
A sit up for 2023
COMING SOON: Set off an automation from a Postmark occasion
We’re actively engaged on making the ActiveCampaign Postmark integration even stronger by including new automation triggers like the flexibility to kick off an automatic workflow when somebody receives, opens, clicks on a transactional message.
COMING SOON: Ship a marketing campaign to an inventory of 1M contacts in 15 minutes
No matter your corporation’ measurement, marketing campaign velocity and deliverability are essential to making sure you’re not solely vacation prepared, however in a position to nurture your clients and prospects 12 months spherical with a purpose to scale. As we gear up for a busy 2023, we’re making enhancements to marketing campaign deliverability so you’ll be able to ship extra campaigns, extra shortly. Keep tuned for when this enhancement is stay!
COMING SOON: Unified segmentation constructing throughout the platform
Segmentation is a robust option to have interaction your contacts with extremely focused campaigns. In ActiveCampaign, segments could be created by utilizing any info accessible to you within the phase builder. This consists of tags, normal and customized area info, web site visits, actions, contact or deal rating, and extra. Quickly, our buyer will get to expertise a constant segmentation builder throughout your entire platform making a constant and uniform course of for constructing and utilizing segments throughout your automation technique.
ActiveCampaign helps your capability to develop with out being hampered by add-ons and performance that you simply don’t want. Which means whether or not you’re an enterprise enterprise seeking to scale or a brand new enterprise simply getting began, we provide a specialised stack of options and plan tiers constructed that can assist you develop with confidence.
Keep within the find out about all the newest and best product updates from ActiveCampaign on our launch updates web page. Prepared to begin automating and rising your corporation with confidence? Join a free 14-day trial and see what the hype is all about.
