Microsoft has simply introduced Retailer Advertisements to advertise desktop apps on Home windows 10 and 11 units on desktops. If you create the advert on the Microsoft Promoting Platform, you’ll be able to see it within the Microsoft Retailer, permitting your clients to click on, obtain, after which begin utilizing your app.
The Microsoft Retailer in motion. The Microsoft Retailer, for these Apple customers, is the place PC customers go to study video games, apps, and new software program from Microsoft. The brand new Microsoft Retailer Advertisements s all desktop site visitors, with mission-driven customers which have a excessive intent to obtain a desktop app.
As a substitute of limiting your audience and incentivizing app downloads on cellular alone, with Microsoft Retailer Advertisements, you’re now increasing your considering and casting a wider web.
As one of many first to implement this technique, Microsoft Promoting’s imaginative and prescient is for Microsoft Retailer Advertisements to empower advertisers to do extra, boosting app acquisition and engagement technique throughout screens past simply cellular apps.
Getting began with Microsoft Retailer Advertisements. Microsoft Retailer Advertisements are for selling apps constructed for Home windows. To get began creating Retailer Advertisements, Microsoft gives the next steering.
Dig deeper. For extra data on the brand new Microsoft Retailer Advertisements, take a look at the announcement.
Why we care. Should you’re a Home windows developer or are working campaigns for one, you must take a look at the brand new Retailer Advert choices to increase your attain and leverage the Microsoft viewers. They’re straightforward to launch, don’t require a big finances, and can enhance discoverability.
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In regards to the creator
Nicole Farley is an editor for Search Engine Land overlaying all issues PPC. Along with being a Marine Corps veteran, she has an intensive background in digital advertising, an MBA and a penchant for true crime, podcasts, journey, and snacks.
