[New Feature] PII Tokenized Sending for Higher Privateness

Final 12 months, we performed a international survey of 1,000 prospects throughout the US, UK, Canada, and Germany. The survey revealed that buyers have been keen to share their information with manufacturers for a greater omnichannel expertise. Practically one-third of the contributors anticipated personalization primarily based on their buying historical past, and 21% anticipated it to be primarily based on their recognized pursuits. 27% of shoppers have been most pissed off when manufacturers despatched them irrelevant content material or product messages. The message was clear — prospects need personalised experiences.

Nevertheless, entrepreneurs usually discover themselves in a catch-22 state of affairs. Basic Knowledge Safety Regulation (GDPR) and the California Shopper Privateness Act (CCPA) rules require that each one types of private data must be collected, saved, and secured in a particular method to take care of information privateness.

They’ve to fulfill the next expectations:

• Info Safety expectations akin to adhering to GDPR, country-specific and industry-specific rules, and organization-specific rules and limiting PII particulars which might be to be saved exterior the interior programs.
• Advertising expectations akin to entry to PII and personalization information (names, age, and so forth.) to customise cross-channel communication, and sending ID information (akin to electronic mail tackle) to advertising and marketing platforms to set off buyer communications.

To beat this problem and discover a stability between privateness and personalization, we’ve launched a brand new characteristic referred to as Private Identifiable Info (PII) tokenized sending.

What’s PII Tokenized Sending?

PII tokenized sending is a set of configurations that allow manufacturers to interact prospects with out storing their private or restricted information in MoEngage. It ensures that your end-customers stay fully nameless within the MoEngage database. This helps strike a stability between personalization and defending prospects’ information privateness.

It permits entrepreneurs to:

• Ship hyper-personalized communication: Interact with prospects with out storing or exposing their private data, akin to their full title, tackle, electronic mail ID, social safety quantity, and so forth.
• Keep compliant: Adhere to information compliance requirements whereas utilizing the MoEngage platforms and gaining prospects’ belief. MoEngage’s platform is dedicated to information security compliance, i.e., it adheres to GDPR, CCPA, and SOC2.
• Preserve privateness: The PII information will not be uncovered to the MoEngage platform. The MoEngage platform fetches the PII information in real-time straight from the client database, makes use of it whereas sending out the marketing campaign, and drops the PII information proper after. The top-customer’s information stays secure.

How Does PII Tokenized Sending Work?

1. Entrepreneurs share a singular buyer identifier (or token) with MoEngage and different non-PII information.
2. Segmentation is carried out as regular, and campaigns are scheduled to succeed in audiences recognized by tokens.
3. Whereas sending campaigns, the MoEngage platform fetches PII information in real-time straight from the model’s database to ship out personalised campaigns.
4. MoEngage reveals the marketing campaign sending/supply particulars for every buyer in an anonymized method.
5. No PII information is saved in MoEngage throughout this complete course of. Even campaign-sending logs are designed to not retailer any information labeled as PII.

Who Can Use PII Tokenized Sending?

• E-commerce retailer: An E-commerce retailer can ship personalised emails to prospects asking them to confirm their bank card particulars with out exposing the title or particulars to the MoEngage platform.
• Digital pockets firm: Digital pockets firms can ship a customized SMS to the account holders to tell the present stability of their accounts with out exposing the telephone quantity or account quantity to the platform.
• Banks: Banks can ship personalised emails to all their prospects asking them to validate their data, akin to their social safety quantity or Aadhar card quantity, with out exposing these to the platform.
• On-line gaming platform: An on-line gaming firm can ship a customized SMS to its prospects asking them to validate their electronic mail id, title, or telephone quantity with out exposing these particulars to the platform.
• On-line trend firm: An on-line trend firm can ship a cargo standing electronic mail to the client informing the tackle the place the product might be shipped with out exposing these particulars to the platform.

Find out how to Get Began

This characteristic is obtainable for all prospects globally. If you happen to’re an present buyer, attain out to your favourite MoEngage Buyer Success group member. If you happen to’re new to MoEngage and wish to use the PII tokenized sending characteristic, drop an electronic mail to [email protected]