New AWeber Updates and Characteristic Releases

12 Social Icons to Add to Your Emails

Including social media icons to your emails is likely one of the finest methods to get your subscribers to go to your social media profiles, and to get extra engagement on your social media content material.

Most individuals add these icons within the footer of their emails, like this:

That’s why we provide 12 icons (with 4 new ones added not too long ago). Simply paste your social hyperlink into the social aspect and the icon will seem.

What icons can be found?

• Twitter
• Fb
• LinkedIn
• Instagram
• YouTube
• Pinterest
• TikTok
• Patreon
• Twitch
• Discord
• Tumblr
• Generic hyperlink (default)

Right here’s what social icons can seem like in your emails

Branded colours

Black

White

add a social icon to your e mail

Including social icons to your emails is kind of easy. Observe these steps:

1. Drag the social aspect into the e-mail the place you need your icons to look:

2. On the best aspect, take away the social channels you don’t want, and begin including your whole personal.

Right here’s what your closing sidebar may seem like:

3. Now, design your social icons.

• Left, middle, or proper aligned
• Small, medium, or giant
• Branded, black, or white

That’s it! Save and check your e mail to ensure the hyperlinks work and also you’re good to go.

Assist for Google Analytics 4 within the Touchdown Web page Builder

Are you utilizing Google Analytics 4 to trace gross sales and internet visitors? Excellent news, you probably have touchdown pages in-built AWeber, we now help Google Analytics 4!

Merely plug your Google Analytics code into the right subject and you’ll monitor all of the visitors coming from that web page in your Google Analytics account.

What’s Google Analytics 4?

Google Analytics 4 is a brand new property from Google that helps you higher perceive how folks use your web site. Right here’s what’s new in Google Analytics 4:

• It consists of your buyer journey
• Knowledge relies on occasions as an alternative of periods
• Cookieless measurement
• Direct integrations with media platforms
• And rather more!

Why ought to I begin utilizing Google Analytics 4?

You’re in all probability already utilizing Google Analytics 4. If you happen to’re utilizing the usual Common Analytics, it’ll cease receiving information on July 1, 2023. So, earlier than July 2023, you need to begin fascinated with migrating your analytics account.

Monitor Gross sales from Your Shopify Retailer

Along with Stripe, PayPal, and Etsy, now you can additionally see your whole Shopify retailer’s gross sales instantly in your AWeber account. Monitor your gross sales towards your e mail advertising and marketing campaigns to see what drives essentially the most gross sales. Then, over time, proceed to examine your experiences so you are able to do extra of what works.

You’ll be able to see your Shopify gross sales in three locations:

1. The dashboard gross sales chart

A dashboard widget displaying gross sales, which incorporates Shopify gross sales.

2. Particular person subscriber exercise

Shopify gross sales proven as an inventory merchandise beneath a subscriber.

3. The ecommerce report

Shopify purchases within the Gross sales tracked over time report.

Use your experiences to make extra gross sales

The easiest way to enhance your advertising and marketing is by monitoring what works — and there’s no higher solution to inform what works than seeing your gross sales.

Ship emails along with your latest releases, well-liked merchandise, and low cost codes. Then, control your gross sales and monitor when your prospects have a tendency to purchase — and what they’re shopping for.

As soon as you discover the times, occasions, reductions, and merchandise that drive essentially the most repeat gross sales, you may ship your prospects the emails they need, when they need them.

discover your Shopify gross sales

If you have already got your Shopify retailer related, you may log in and take a look at your experiences. Or in the event you use Shopify and also you haven’t arrange the combination but, get related now.

Monitor Gross sales from Your Etsy Retailer

Now you can see your whole Etsy retailer gross sales instantly in your AWeber account. Use this information to enhance your e mail advertising and marketing and make much more gross sales.

If you happen to’re an AWeber buyer and you’ve got the Etsy integration arrange, now you can see your Etsy gross sales information in three locations inside your AWeber account:

1. The dashboard gross sales chart

2. Particular person subscriber exercise

3. The ecommerce report

You should use this info to see which emails triggered the Etsy gross sales, to establish developments of  what’s working in your emails, and to see how your retailer is doing.

The advantages of seeing your Etsy information in AWeber

Understanding your current prospects is essential to creating extra gross sales on Etsy. Conservatively, you’re 3 times extra prone to promote to an current buyer than to a brand new one. 

E mail is a superb solution to promote to individuals who have already purchased from you. One Etsy vendor and AWeber buyer experiences that 50% of their gross sales are created from sending common emails.

Testing, monitoring, and your e mail experiences is one of the best ways to know what your prospects wish to see in your emails. As soon as you discover the occasions, cadence, and content material that drives essentially the most repeat gross sales, you may ship your prospects the emails they need, when they need them.

discover your Etsy gross sales in AWeber

If you have already got an Etsy account related, you may log in and try your experiences. Or you probably have an Etsy retailer and also you haven’t arrange the combination but, get related now. 

Skip a step: If you join your Etsy retailer to AWeber, your Etsy prospects will robotically be added to your major listing in AWeber.

A Contemporary New Look For The Message Editor

The following time you log into your AWeber account, you might discover that the message editor has modified. All the identical performance is there, however it has moved out of your method so you may get all the way down to writing your emails with out distractions.

What’s new?

Component navigation on the aspect

The “transfer,” “copy,” and “delete” buttons are in a brand new place.

You’ll now not see blue and black containers surrounding the row / aspect you’re engaged on. As an alternative, you’ll see a light-weight grey line on the best aspect of your aspect. The row could have a light-weight blue field surrounding it solely if you’re instantly engaged on that specific row.

Within the new model, you must hover over the part to see the transfer, copy, and delete choices.

Take a look at what modified:

Earlier than

After

With fewer visible distractions, you may get your subsequent e mail despatched quicker than ever.

We’ve mixed the Header and Paragraph components so now you can create headers instantly inside the paragraph aspect.

Take a look at what modified:

Copy-and-paste from a separate doc in seconds

Do you draft your emails in Google Docs? Microsoft Phrase? Apple Pages? Someplace else? It’s extraordinarily simple to repeat these e mail drafts and paste them instantly into the AWeber message editor.

Check out the message editor in the present day — updates included — and tell us what you suppose.

Now you can navigate round your account with only a few keystrokes! The brand new Fast Actions Menu will get you the place it’s good to go in seconds — with two clicks or with out ever leaving the keyboard.

What’s the Fast Actions Menu (aka the Fast Menu)?

The Fast Actions Menu is a popup menu with shortcuts that deliver you instantly the place it’s good to go inside your AWeber account. Wish to create a brand new message, add subscribers, or evaluate your campaigns? You will get instantly there shortly utilizing the Fast Menu.

The menu may even present you keyboard shortcuts that you should use to get round your account much more simply.

Merely click on on “Fast Menu” in your aspect navigation or choose command (⌘) + Ok in your keyboard.

Then use one of many 3 ways you should use the brand new Fast Menu to maneuver round your account.

1. Keyboard shortcuts
2. Scroll the Fast Menu
3. Search the Fast Menu

Keyboard shortcuts

Within the Fast Menu, a shortcut keystroke is listed subsequent to every motion. For instance, “Create a message” is related to “Shift + M.”

Which means, typing “Shift + M” will instantly direct you to create a brand new message, as proven above.

These keystroke shortcuts will solely work when you’re on a dashboard display. When you’re within the message or touchdown web page editor (or inside the search perform of the Fast Menu) “Shift + M” will merely work as a capitalized M.

Study all of them and transfer round your account like a professional (saving tons of time in the long term).

Right here’s an inventory of the keyboard shortcuts:

Get the printable PDF of all AWeber keyboard shortcuts.

You’ll be able to scroll by means of to see choices like “Go to messages,” “Create a touchdown web page,” and extra.

Click on on certainly one of these choices and you may be delivered to the suitable web page. So, for instance, in the event you select “Create a message,” you’ll end up in a brand new drag-and-drop message with the newest template you selected.

Have you learnt precisely what motion you need? Seek for it as an alternative of scrolling. Utilizing the highest search bar, you may seek for key phrases like “message” or “touchdown web page,” and in addition non-direct key phrases like “e mail” and “help.” 

The Fast Menu will nonetheless get you the place it’s good to go.

Watch a demo

What shortcuts would you want?

That is just the start of the Fast Actions Menu. Is there an motion you’re taking each time you log in that you simply’d wish to see on this listing? Tell us by filling out this suggestions type.

An RSS feed is an easy URL that features updates out of your web site, podcast, YouTube channel, Etsy retailer, and so on. You should use RSS feeds in AWeber to create lists of your latest updates while not having to repeat and paste textual content or add pictures.

Now, the RSS aspect can do one thing even higher — it can replace dynamically (in actual time). Which means irrespective of once you ship your e mail, solely the newest info shall be included.

Right here’s what modified:

What’s a dynamic RSS feed?

“Dynamic” (vs “static”) means one thing updates in accordance with pre-set circumstances — on this case, the circumstance is when your e mail is distributed.

So, earlier than once you added the URL on your static RSS feed, it might pull in the newest posts, movies, or merchandise as of the second you added the RSS feed to your e mail (or clicked refresh). With a dynamic feed, it pulls in the newest posts, movies, or merchandise as of the precise second you ship the e-mail.

For instance, you probably have revealed a weblog put up between the time you created the e-mail and the time it’s despatched, the brand new weblog put up will nonetheless present up within the e mail you ship! Cool, huh?

Don’t have your personal RSS feed? Strive utilizing a dynamic RSS feed generator like SnipRSS to create one with content material from different sources that you simply wish to share.

What’s the important distinction between dynamic and static feed updates? Dynamic feeds replace robotically.

Which means, one of the best ways to make use of them is with campaigns — your automated emails.

So listed here are 3 ways to begin utilizing Dynamic Feeds in the present day.

1. Embrace your latest weblog posts in a welcome e mail

Try to be sending welcome emails to your new subscribers.

And now you may add your latest weblog content material to your welcome emails with none additional work. 

How? Add the dynamic feed aspect to a number of of your welcome emails, pop in your weblog’s RSS feed, and select what number of posts to indicate (I like to recommend at the very least three so your new subscribers can try your stuff).

Right here’s what it might seem like in your emails (new subscribers would all the time see the newest posts out of your weblog):

2. Embrace your latest YouTube movies in a welcome e mail

Do you create movies on YouTube? Why not ship a welcome e mail along with your most up-to-date YouTube content material, too?

You’ll be able to add your YouTube channel URL to the RSS aspect to deliver up your latest video content material. Add your video feed to the identical e mail as your blogs, or perhaps a special welcome e mail.

Right here’s what your YouTube feed would seem like in an e mail, once more all the time with essentially the most not too long ago revealed movies:

Observe: Wish to embrace only a playlist as an alternative of each video? Add your channel and playlist info to this URL and add it to the feed aspect:
https://www.youtube.com/feeds/movies.xml?playlist_id=[YOUR PLAYLIST ID HERE]

3. Ship weekly (or month-to-month) Etsy updates in minutes

E mail is understood for making you an common of $38 for each $1 spent. Since your e mail listing is full of people that already know you, such as you, and have perhaps even bought from you, emails are important for brand new Etsy gross sales.

So ship an everyday e mail, both weekly/bi-weekly or just when you might have a bunch of recent stuff in your retailer.

With the dynamic feed, it’s fairly easy too. Design as soon as, copy your emails, and ship when you recognize your retailer has new merchandise uploaded.

Right here’s how:

1. Design an “updates” e mail to symbolize your retailer. You need it pretty generic — so it is sensible irrespective of which merchandise you add.
2. Add your Etsy retailer into the dynamic feed aspect and select what info you wish to add.
3. Every time you wish to ship a brand new e mail, copy the newest e mail, evaluate it for any small adjustments you may wish to make, then schedule or ship it. This could solely take a few minutes.

Your common emails might look so simple as this and nonetheless drive new gross sales:

1. Create a brand new draft Message or open an current Message. 

2. Drag and drop the RSS aspect into your e mail:

3. Then, add an RSS feed or just your YouTube account or your weblog’s URL into the sidebar.

You’ll be proven a number of feed choices:

4. Select “Dynamic Feed” as your Feed Kind.

5. From right here, you may edit the way you need your feed to look.

Select the variety of feed objects, format, colour, class, and what you wish to present — picture, description, writer, date, and so on.

After getting your feed the way you need it, you may ship or schedule your e mail — or add it to a marketing campaign.

Check out dynamic feeds and tell us what you suppose!

How are you going to make use of the dynamic feed choice in your emails? Strive it out and tell us the way it went.

Up to date Studies: A Quicker and Simpler Method to Get Helpful Knowledge

Reporting is the #1 method that will help you enhance your e mail advertising and marketing. By experiences, you may decide which emails are working, who your prospects are, who’s signing up, and even which days of the week are only.

The knowledge to assist information your success ought to all the time be helpful and readable in a look — wherever you’re.

Latest updates imply our reporting does simply that — in three primary methods:

• Graphs and charts are simple to learn shortly
• You’ll be able to examine reporting on any gadget simply
• Consolidated experiences include info that helps you write higher emails

What’s new in AWeber experiences?

Your experiences at the moment are quicker to make use of and simpler to know.

Take a look at what’s new:

• A model new map exhibits your viewers’s location on a neighborhood and world scale
• Bigger and less complicated experiences assist you perceive your information at a look
• Sortable tables assist you establish developments and discover the knowledge you want
• Consolidated experiences and quick access to filters and actions present the the knowledge you need and wish, with out distraction
• All experiences work on any of your gadgets — it doesn’t matter what they’re

We hope these updates will assist you write higher emails and make extra gross sales.

What can I do with this new reporting?

Graphs and tables are fairly — however their energy comes from the knowledge they’ll present you. So what are some simple takeaways you may get in a look?

Establish your finest performing content material

Properly, for starters you may establish profitable emails — perhaps as a consequence of higher content material or calls to motion (CTAs) — from higher-than-normal click on charges.

For instance, this “Opens over time” chart for October exhibits a broadcast that’s despatched weekly. The same variety of folks open this e mail every time it goes out, leading to pretty similar-sized spikes.

The “Clicks over time” chart for a similar time interval and listing has extra and better spikes in early October than later. This might point out that the published despatched in early October appears to have had a extra compelling supply than the others.

Use information like this to find out what sorts of content material, offers, and CTAs finest resonate along with your viewers, and ship extra emails with what they like.

Establish location developments shortly

The situation map presents a snapshot of massive image worldwide international locations information, in addition to states and cities. Examine it each now and again to see the place — actually — your viewers is positioned.

There are a few issues you are able to do with this information. 

Establish success: Did you lately attend an occasion in particular person in one other metropolis? You’ll be able to have a look and see in case your model is spreading by phrase of mouth, which might present as extra subscribers in that specific metropolis.

Converse in your viewers’s language: Do you might have plenty of prospects in a rustic that doesn’t converse your native language? It’s possible you’ll wish to keep away from sophisticated language that doesn’t translate properly. Or phase customers and ship everybody an e mail of their language.

Ship advertising and marketing emails based mostly on location: Discover you might have a bunch of recent subscribers in California? Create a phase of California-only subscribers and ship them a hyper customized e mail with references they’ll perceive and even a private low cost code.

All in all, figuring out the placement of your subscribers helps you acknowledge them as folks as an alternative of merely numbers. 

Examine your experiences!

We suggest checking your information utilizing these experiences at the very least as soon as every week to see in the event you can glean any helpful info, establish developments, and assist you to create a greater e mail technique that makes extra gross sales.

Observe: Did you like the previous reporting system? It’s nonetheless obtainable. If you’re in your experiences display, merely click on “Again to Traditional Studies” within the higher proper nook and also you’ll be introduced again to our legacy reporting view.

7-day Black Friday Marketing campaign Template

Black Friday and Cyber Monday drive extra gross sales for many firms than some other time of the yr. Prospects have their bank cards out and need to spend — so long as they get a deal.

You don’t even need to promote Christmas presents to get Black Friday gross sales. If you happen to promote an on-line course or companies, you may nonetheless supply a sale and leads who’ve been on the fence about shopping for are prone to make the plunge.

However, ugh. Writing all these emails to get consideration in peoples’ inboxes? That’s plenty of work.

Not anymore! We constructed a 7-day marketing campaign template so you may ship emails and get these gross sales with out a lot work. That is the way it begins:

Beginning with a lead-up the Saturday earlier than Black Friday, and ending with a Cyber Monday promotional e mail — this marketing campaign has your week lined. It consists of dynamic content material for personalization, model new header designs, and plenty of pre-written copy. However they’re your emails — make any changes you want.

It’s utterly free to make use of with any AWeber account.

Useful 404 for Unpublished or Disabled Touchdown Pages

What’s a 404? 404 error or 404 not discovered is a typical error in websites throughout the online. It typically occurs once you click on a hyperlink, however there’s no web page related to that specific hyperlink — which might occur for varied causes.

For instance, you probably have created a touchdown web page utilizing AWeber’s builder, however haven’t revealed it but (or have unpublished it) the hyperlink related to that web page will present a 404 error.

Do you know that 404 pages might be designed? Properly, we’ve designed ours to elucidate why the web page didn’t load. Plus, it has helpful info on learn how to create an interesting touchdown web page that makes you cash. Right here’s the way it seems:

The touchdown web page builder is included in each AWeber account.

Direct-to-Fee Hyperlinks

If you promote merchandise in emails, social media, or different locations on-line, usually you wish to hyperlink on to a purchase order pop-up as an alternative of a product touchdown web page. 

Give it some thought: Your e mail probably already serves as a gross sales web page — with a product picture, description, and worth. Sending your potential prospects to a touchdown web page the place they need to click on “Purchase now” once more means probably shedding out on gross sales.

Now, in the event you promote utilizing AWeber ecommerce + Stripe, you may hyperlink on to your gross sales web page’s order type pop-up. When the client clicks, they’re instantly directed to enter their bank card info. No distractions.

Right here’s the way it works on your prospects:

Prepared to make use of the hyperlink? After getting a product arrange in your AWeber account, click on “Order Kind” after which click on to repeat the Order Kind Hyperlink. Merely paste it in your e mail or wherever else you’re selling your sale.

Tip: Get new merchandise arrange in minutes and begin promoting from wherever utilizing this direct-to-payment hyperlink. After the acquisition, you may redirect prospects to a different website or just a thanks web page.

Cost Quarterly Recurring Funds

It’s possible you’ll already supply subscriptions and fee plans in your touchdown pages — to make purchases simpler and usher in common earnings. Now, along with charging weekly, month-to-month, or yearly, you can too set recurring funds on a quarterly foundation.

Coaches and instructors could have new, in-depth content material each three months, moderately than month-to-month. Now, they’ll cost shoppers on a quarterly foundation — matching the content material launch. Coaches may supply quarterly funds for a course, with a reduction off their month-to-month charge.

Service suppliers could discover themselves in the same scenario. In case your initiatives take a number of months to finish, quarterly retainers could go well with your enterprise mannequin higher than month-to-month ones.

Even podcasters and paid newsletters can use quarterly funds — by providing a three-month recurring advert spot, charged 4 occasions a yr. 

Do quarterly funds make sense with your enterprise mannequin? Provide one to your shoppers now with Aweber ecommerce.

Make Your Touchdown Web page A Homepage

Don’t have a web site? No drawback! Now you can simply set a touchdown web page to be your homepage — aka the primary web page of your new web site.

Right here’s how: Arrange a touchdown web page you wish to use as a homepage. Within the web page settings — beneath the area settings — toggle “Set as homepage” to on.

Your homepage shall be accessible at [YOUR ACCOUNT].aweb.web page or [YOUR ACCOUNT].aweb.web page/residence. For instance, financialbiz.aweb.web page.

Or, you may purchase or join a site simply, instantly in your AWeber account. Then you may arrange your touchdown web page to indicate at your area. 

For instance, in the event you purchased or related the area myfinancialbiz.com, your touchdown web page — truly, your new web site — shall be accessible at http://myfinancialbiz.com/.

Able to get your homepage stay? Right here’s a plug-and-play template that may develop into yours with a few headlines, pictures, and buttons: