New analysis finds ladies are extra open to receiving healthcare info and extra more likely to go to pharmaceutical model websites than males, however they’re much extra receptive to that info when it’s personalized to them, notably LGBTQ+ and BIPOC audiences—illustrating the healthcare hole that exists when manufacturers place their choices solely to a common viewers based mostly on straight white males.
The brand new survey analysis from healthcare communications specialist CMI Media Group reinforces the inequality of healthcare companies, notably in psychological well being, the place ladies are likely to endure an extreme “psychological load” that impacts their well being in addition to all different facets of their each day lives—and signifies a chance for healthcare entrepreneurs and advertisers to higher serve the wants of ladies.
The report additionally dives into lack of parity in oncology, cardiovascular, and different areas of well being which can be impacting ladies’s well being outcomes.
“It’s crucial that we focus well being priorities on ladies, a necessity that’s overdue and really impacts ladies’s well being outcomes,” mentioned Julie Hurvitz Aliaga, EVP, innovation, content material and partnerships at CMI Media Group, in a information launch. “As with earlier generations, we’re calling on a motion to leverage this analysis to make clear points that haven’t been on the forefront or seen as crucial. Ladies of all ages, race, and sexual orientation are experiencing inequality in healthcare. As an trade it’s our time to point out up in highly effective methods to advocate for one another and make a pact to do higher.”
Extra current analysis from CMI Media Group mother or father firm WPP, “Well being on Her Phrases,” highlights that well being outcomes are improved when ladies’s well being is prioritized in promoting. Whereas there was progress in making promoting extra equitable, the healthcare trade lags behind.
Obtain the total report right here.
This analysis was created in collaboration with CMI Media Group and Compas’ Worker Useful resource Group (HER)Story. The (HER)story ERG creates a discussion board for bringing consciousness to societal and office inequities uniquely affecting ladies, whereas additionally celebrating progress made by the trailblazers.
CMI Media Group will probably be becoming a member of Gray Well being & Wellness onstage at WPP Seashore at The Cannes Lions Competition in June to additional amplify the analysis findings from the CMI Media Group report and Well being on Her Phrases.
As well as, CMI Media Group is collaborating with Well being@WPP on an initiative supported by SHE Media that can survey ladies about their healthcare communications must additional the understanding, dialog and evolution in healthcare parity. This features a promise letter signed by CEOs throughout WPP’s healthcare companies that vows to prioritize fairness in healthcare promoting.
