Positioning itself as the primary selection for home items, Malaysian house enchancment retailer MR.DIY has launched the thrilling #KecilBesarMRDIYada marketing campaign. Bringing on a regular basis home items to life – and upsized – the marketing campaign additionally includes a nationwide contest.
The #KecilBesarMRDIYada marketing campaign, which implies ‘MR.DIY has every part massive and small’, presents larger-than-life installations in hotspots all through Malaysia. These embody a large paint curler, a Minnie Mouse consuming tumbler, an lovable inexperienced dinosaur plushie, and a scaled-up soccer.
From the fifth of September to the fifteenth of October, the BESAR installations shall be homed in high-traffic areas to draw the general public. Furthermore, the checklist of places consists of common websites just like the Fahrenheit88 Mall, MyTown Purchasing Mall, Mid Valley Megamall, and extra.
#KecilBesarMRDIYada ‘Untukmu’ Quick Movies
Apart from large installations, the model launched three accompanying promotional movies for the marketing campaign.
That includes a father on the lookout for batteries for his youngster’s toy, a husband making certain his spouse stays hydrated, and a person’s confession of affection, the quick movies spotlight its array of merchandise.
The MR.DIY #KecilBesarMRDIYada Picture Contest
To get the momentum going for the marketing campaign, the model additionally launched a snap-and-win contest with an interesting lineup of prizes. Contributors can stand an opportunity to win a luxurious yacht journey, KL metropolis helicopter journey, wonderful eating omakase expertise, or MR.DIY money vouchers.
First, followers might want to take a photograph or video with any of the BESAR installations and add it on their social media. Apart from that, they’re required to tag MR.DIY, embody the hashtag #KecilBesarMRDIYada, and guarantee their profile is public.
Opening its first retailer in 2005, MR.DIY is Malaysia’s largest house enchancment chain, with over 1,000 shops country-wide. The model provides numerous life-style and family merchandise, together with automotive equipment, jewelry, stationery, {hardware}, and extra.
