Now, you’re right here since you already learn about how I’m utilizing short-form movies with customized publish varieties. However, permit me to supply some historical past on what has occurred.
Sharing movies on this format was by no means my plan. Once I first began recording short-form movies, they solely lived on every social platform (the logical answer). Ultimately, I’d create a customized publish sort for video posts and I publish every one on my web site (like this).
This modified every thing.
Let me again up a minute. Once I began publishing short-form movies, I might sometimes embed these movies on the backside of associated weblog posts. This occurred actually because I discovered that publishing a video day by day helped generate concepts for weblog posts. When running a blog, I’d steal from these movies.
Then I created this practice publish sort that lived individually from my weblog posts. These posts allowed me to embed the YouTube video on the high and write a brief weblog publish under.
Publishing these as a separate publish sort truly resulted in a little bit of a problem. Writing weblog posts about the identical subject I lined in a video wasn’t initially a difficulty. It was useful. However then I might have weblog posts and short-form movies that have been very comparable. Duplicate content material is rarely nice.
Ultimately, I noticed that I wanted to have a technique for the various kinds of content material that may come from my short-form movies and my full weblog posts. I take advantage of short-form movies to speak about one thing very particular. The complete weblog posts cowl a broader and deeper dialogue. I’m even experimenting with recording an extended video as soon as per week that goes on the backside of those full weblog posts (right here’s an instance).
Beforehand, I’d write two or three weblog posts per week. Now, I’m writing two weblog posts, but in addition publishing these video posts (which embrace mini weblog posts) day by day.
The worth of those quick video posts has been large, so I’m additionally inviting individuals to subscribe to day by day alerts after they’re printed. In any other case, my publication subscribers might not have identified about them. Including these video posts to my web site permits me to supply extra worth day by day.
Lengthy-term, this might have a serious impression on my web site technique and visitors. We’re nonetheless at first phases, so let’s see the way it develops!
