Studying Time: 7 minutes
A Wednesday night within the month of June in Bangalore normally means an overcast sky and a downpour within the streets.
However on the MoEngage workplace, the race for the most effective generative AI MVP was getting heated by the minute!
The gloomy climate exterior couldn’t dampen the vibes of over 100 MoEngage workers from Engineering, Product, Advertising, Buyer Success, Gross sales, and Human Sources features. Pizzas, beer, and cans of Purple Bulls did play an essential function, although!
In regards to the MoEngage Generative AI Hackathon 2023
Buyer-centricity and innovation maintain a particular place in MoEngage’s tradition.
With the adoption of generative AI skyrocketing prior to now 12 months, internet hosting a Hackathon on this theme served as an effective way for us to faucet into and discover the true potential of generative AI collectively.
The Hackathon proved a wonderful alternative for individuals from all features at MoEngage to study generative AI, collaborate to unravel Buyer Engagement challenges, and have enjoyable alongside the way in which!
Our Hackathon judges share their ideas about generative AI
Generative AI has the potential to disrupt how manufacturers strategy Buyer Engagement. Right here’s what the leaders at MoEngage should say about generative AI and its affect:
All individuals developed MVPs and introduced enterprise circumstances for his or her generative AI tasks – from recommending purchasing merchandise to digital try-ons to creating buyer segments on the fly!
As a MoEngage buyer, you may even see a few of these MVPs in your dashboard quickly 
You may get detailed details about all of the concepts right here.
The Winners That Stole the Present
With 12 MVPs and enterprise displays to go over, the Hackathon judges had been tasked with a behemoth job – selecting the highest 3 generative AI tasks that can redefine the Buyer Engagement house.
After a number of lengthy and laborious discussions, the panel of judges lastly chosen their prime 3 selections:
- SegmentChat – Suranshu Garg, Rishabh Acharya, Mohit Bansal, Neha, and Abhishek Tawania
- Jin-Z – Mohit Baranwal, Hemanth Thota, Ritu Gupta, Dharani, and Akshaya Sankpal
- GeneAI Personalize – Anusha Bhagam, Vishwa, Mrityunjay, and Ankit Anand
The panel additionally awarded ShopAssist by The Flash Transformers for the crew’s progressive thought!
Be part of us at MoEngage!
Are you in search of a brand new problem at a corporation that provides you alternatives to take part in common Hackathons and encourages you to discover exterior your consolation zone? We’re hiring!
Listing of All of the Generative AI MVPs Constructed at MoEngage Hackathon 2023
1. ShopAssist by The Flash Transformers
In keeping with a survey, 41% of internet buyers face problem discovering “the precise product” they’re in search of.
Shoppers as we speak should manually search and sift by extreme particulars to seek out particular product info, leading to a time-consuming and cumbersome buyer expertise.
Aimed toward bringing the perks of an offline purchasing expertise to on-line commerce, ShopAssist is a pure language bot that solutions queries solely a couple of purchasing model’s merchandise and recommends merchandise based mostly on the questions requested by their clients.
2. SupportGPT by MoeHackers
As manufacturers develop into new markets or geographies and witness a rise of their buyer base, the quantity of assist tickets grows proportionally. MoEngage inside knowledge estimates that the quantity of month-to-month assist tickets grows by about 41% yearly.
SupportGPT, a wise assistant, helps Buyer Assist groups
- Summarize assist tickets to assist in re-assigned tickets and high quality audit,
- Auto-generate the primary response to assist cut back FRT considerably, and
- Reply questions based mostly on current assist and assist docs
3. ObserveGPT
The safety of delicate info and the safety of knowledge is a prime precedence for all organizations.
Whereas plenty of trendy open-source generative AI platforms add large worth to entrepreneurs, there’s a have to be cautious.
Most present generative AI platforms should not have accountability and full management of their knowledge assortment and utilization insurance policies. There are additionally a number of eventualities the place knowledge flows to and is saved in uncontrolled and unknown areas.
Continued utilization of insecure connections also can result in potential knowledge loss, growing the possibility of knowledge breaches and publicity of potential vulnerabilities.
ObserveGPT is a proxy layer that can limit the direct utilization of generative AI platforms, forcing all requests to undergo a proxy. The device screens tokens and applies fee limits to people who attempt to exploit the extra safety layer. Any inside code pasted to the platform routinely will get restricted by ObserveGPT.
4 & 5. JinjaGPT and Jin-Z
To maintain your clients blissful and engaged, you want greater than primary personalization based mostly on attributes similar to first title. Entrepreneurs should implement hyper-personalization, delivering tailor-made messages to particular person clients for a exceptional buyer expertise.
Entrepreneurs depend on Jinja templates to realize superior personalization, permitting them to generate content material dynamically.
JinjaGPT and Jin-Z automate Jinja creation and cut back turnaround time (TAT). This helps entrepreneurs launch their campaigns rapidly and effectively, lowering their go-live time by greater than 8 hours each month!
6. GeneAI Personalize
When shoppers attempt on garments at a bodily outlet, they’ll instantly inform in the event that they’re the fitting alternative. It’s simpler to swap out the improper selections and browse for various colours, kinds, or value factors that they’re in search of.
Searching for garments ought to be this seamless within the digital world as nicely. Snapchat, Google, Youtube, Meta (earlier referred to as Fb), and Apple have launched profitable digital try-on campaigns for main purchasing manufacturers.
GeneAI takes your clients pictures, maps their searching and search conduct to your current product catalog, and routinely generates pictures of shoppers sporting the clothes merchandise they had been in search of.
These pictures are then fed to current campaigns on push notifications, web site banners, social media advert networks, WhatsApp, emails, and different channels to convey your clients who’ve deserted their carts again to your platform to finish their buy.
7. SegmentChat
A MoEngage evaluation confirmed that superior segmentation helps enhance buyer engagement by deploying customized campaigns.
- Personalizing emails based mostly on buyer conduct boosts open charges by 2.7x
- Push Notifications customized based mostly on buyer conduct result in 5.47x extra clicks
- Shoppers are 3.86x extra more likely to click on on cellular in-app messages and web site banners customized based mostly on buyer journey
- When manufacturers personalize Textual content Messages (SMS) based mostly on buyer journey, they witness 6x extra conversions
SegmentChat is a product that permits entrepreneurs to create customized segments through chat enter. The mannequin processes obtainable buyer attributes, occasions, and occasion attributes to construct a phase of shoppers based mostly on a marketer’s queries.
SegmentChat gives iterative segmentation, permitting entrepreneurs so as to add extra filters on generated segments to refine their buyer cohorts additional and ship hyper-personalized communication.
8. CatalogTai
CatalogTai is an AI-powered knowledge catalog that routinely creates descriptions of knowledge property inside seconds. The catalog depends on metadata to generate descriptions for property of the identical kind with comparable names.
This helps entrepreneurs decrease prices and enhance effectivity because of greater automation and higher useful resource utilization. Utilizing CatalogTai additionally reduces error charges and improves ease of understanding.
9. Gyaana by Mind Buzz
As a corporation grows, discovering the solutions to your queries from a number of information bases will get difficult.
Gyaana is a Slack bot that fetches responses to queries from Slack conversations and Assist or Assist paperwork, makes use of an open-source generative AI mannequin to compile a response, and shares the data you want – all with the additional advantage of holding your group’s knowledge personal.
10. CostSaber by JediMasters
Cloud Price Optimization is a vital course of for any group. It’s essential to make sure organizations are optimizing and taking advantage of their IaaS investments with out compromising the standard of service.
There are a number of challenges with the present conventional strategies:
- Guide effort: Important engineering man-hours are spent on knowledge entry and Google Sheet updates.
- Not on-demand: Determination-making is delayed leading to extra $ racking up!
- Information Prep is a prerequisite for any evaluation, leading to additional delays in decision-making.
- Not user-friendly: Most platforms can’t be utilized by non-tech-savvy features like Finance or higher administration.
- Guide intervention implies that knowledge and studies are error-prone and never scalable.
Price Saber is a next-generation AI-powered Useful resource Administration Assistant that helps transfer all the information and evaluation from boring and cumbersome Excel sheets to on-demand, fast, and insightful Question Evaluation.
As a substitute of being slowed down with handbook knowledge cleanup and filters, a corporation’s workers can ask their queries to CostSaber and get insightful solutions inside milliseconds!
11. LocalizeGPT
Localize GPT is a product that empowers entrepreneurs to effortlessly analyze electronic mail HTML templates and generate a translated model within the marketer’s desired native language whereas preserving the unique structure and design.
This helps entrepreneurs seamlessly attain out to and have interaction a world viewers by delivering vernacular electronic mail content material, exponentially bettering their personalization efforts with minimal time investments!
12. CoreGPT
CoreGPT is a chatbot that can be utilized by Entrepreneurs and Product House owners to create buyer journey campaigns inside seconds by inputting components similar to use circumstances and communication channels for use.
Some frequent use circumstances CoreGPT may also help with manufacturers embrace:
- Deserted Cart (Buying)
- Informing clients about upcoming sale bulletins and recommending merchandise based mostly on their previous purchases (Buying)
- New buyer onboarding (BFSI)
- Coverage renewal reminders (BFSI)
The submit MoEngage Hackathon 2023: Exploring Modern Methods For Companies to Leverage Generative AI appeared first on MoEngage.
