0
0
Lime, the world’s largest shared electrical automobile firm, has partnered with artistic and media company Cutwater to launch a nationwide OOH marketing campaign spotlighting the cruel realities of automobile possession.
Extra Reasonably priced & Sustainable Choices with E-Bikes & E-Scooters
The marketing campaign leverages witty copy and visually compelling photographs to highlight the model’s LimePass minute bundle, which affords discounted charges and limitless free unlocks. Lime’s artistic workforce developed and produced the artistic property completely in-house. The native messaging within the content material captures how the each day struggles and hefty costs that include automobile possession—corresponding to insurance coverage, fuel, parking, upkeep, and repairs—will be solved with the advantages of LimePass.
Lime’s Artistic Director Evan Catlett mentioned, “The important thing goal for this marketing campaign was to focus on the financial savings riders rating when selecting LimePass. Whereas this does imply additional cash of their pocket versus merely driving by the minute, financial savings are even steeper when in comparison with the misfortune of automobile possession.”
He added, “Our artistic ended up exhibiting this alternative each rider finally makes when leaving their dwelling – to endure the excessive price of fuel, automobile upkeep, insurance coverage, parking and every little thing else that comes with driving a automobile, or pay a fraction of the price with a LimePass that may probably get them the place they should be even quicker? The break up display screen remedy we utilized to the artistic makes this alternative clear and the monetary financial savings even clearer.”
Media Strategised and Executed by Cutwater
Cutwater has efficiently orchestrated a complete media technique for the marketing campaign. The plan considerably invests in street-level promoting placements throughout key U.S. cities, together with Washington D.C., Seattle, and Chicago.
Cutwater Head of Media and Communications, Lizzy Ryan, provides, “Lime and Cutwater shared the identical imaginative and prescient for opening an trustworthy dialogue concerning the realities and challenges of counting on vehicles in cities. From a media perspective, we requested ourselves, how can we additional tailor our ways for LimePass? We recognized and focused wallscapes, posters, bulletins, and digital transit shelters that had been essentially the most well-travelled. These additional steps and a focus to element make all of the distinction when reaching the rider neighborhood.”
In keeping with Lime’s Head of Model Advertising and marketing Christian Navarro, “What was thrilling for the workforce right here at Lime – who concepted and produced the marketing campaign completely in-house – was the problem posed by the marketing campaign temporary: how might we create a marketing campaign that unexpectedly looks like a model dialog with our riders (and potential new riders), feels extremely native to town and neighborhood, AND showcases the worth of our LimePass providing? The place we landed was an extremely easy assemble and framework that we beloved as a result of it may be (and has been) expanded to increasingly markets.”
Lime’s Progress Continues: Micromobility Future Takes Form
Moreover, the work alerts Lime’s continued progress and dedication towards a micromobile future. It follows the latest partnership for the 2024 Paris Olympics, an initiative that supported tens of hundreds of tourists needing transportation, in addition to the pilot packages for the newest LimeBike and LimeGlider improvements.
By providing riders a spread of versatile choices to save cash, LimePass instantly helps Lime’s mission to create a future the place transportation is shared, reasonably priced and carbon-free.
Commuters can save on rides by downloading the Lime app on Apple and Google Play.
Glad
0 %
Unhappy
0 %
Excited
0 %
Sleepy
0 %
Indignant
0 %
Shock
0 %
