Microsoft Promoting introduced lots of new options at present together with the power to import from Pinterest, Google Import to for Efficiency Max campaigns, Microsoft Promoting Editor help for multimedia advertisements, cruise advertisements, excursions, and exercise advertisements now obtainable, and subdomain help for dynamic search advertisements.
(1) Pinterest Import – you possibly can simply import campaigns from Pinterest Advertisements to rise up and working on the Microsoft Viewers Community. This import choice supplies you with flexibility and scale with our simplified import and superior import choices. The superior import choice means that you can customise your campaigns for Microsoft Promoting and make modifications to bids, budgets, and different settings. Audiences won’t be imported, so make certain to make use of our Viewers Community Planner to determine the correct audiences to focus on earlier than you launch. Right here you possibly can see a full overview of what will get imported.
(2) Google Import as Sensible Buying Campaigns and Native Stock Advertisements Efficiency Max: Microsoft Promoting has constructed an answer inside Google Import to simplify duplicating your efforts throughout platforms when utilizing Google Advert’s Efficiency Max campaigns. That is at the moment a closed beta, so you possibly can join it together with your account group and your Google Efficiency Max campaigns can import as Sensible Buying Campaigns and Native Stock Advertisements in Microsoft.
Right here is the mapping:
| Options | Efficiency Max to Sensible Buying Campaigns mapping |
| Marketing campaign | Marketing campaign settings can be imported as-is from Efficiency Max campaigns to Sensible Buying Campaigns, together with marketing campaign identify, price range, bid technique, location concentrating on, and service provider retailer. |
| Advert group identify | Asset group names can be mapped to advert group names; nevertheless, textual content and picture property gained’t be imported. |
| Product group | Itemizing teams from Efficiency Max campaigns can be mapped as-is to the product teams in Sensible Buying Campaigns and Native Stock Advertisements.
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| Product advertisements | Product advertisements can be autogenerated according to at present’s expertise. |
(3) Multimedia Advertisements in Microsoft Promoting Editor: There may be now help for managing Multimedia Advertisements for search campaigns within the Microsoft Promoting Editor is usually obtainable in all markets. Help for the Microsoft Viewers Community remains to be in pilot.
(4) Normal availability of Cruise Advertisements and Excursions and Actions Advertisements.
(5) Subdomains in DSA (dynamic search advertisements) are actually usually obtainable in all markets the place DSA can be found. With this replace, now you can add subdomains like mysite.contoso.com along with your top-level domains like contoso.com. This implies that you could be extra exact together with your domains and import campaigns extra simply.
Discussion board dialogue at Twitter.
