Microsoft Bing appears to be incorporating extra of its Chat AI options into reply packing containers in the principle search outcomes. Bing is testing a “summarized” field that offers you abstract solutions from X sources and the net.
This was noticed by Citizen Kimi on Twitter and in addition Brodie Clark on Twitter, listed here are some screenshots:
Whoa, seems to be like issues have gotten extra fascinating on Microsoft Bing. Just like @Neeva, Bing is now summarising content material with footnotes/sources inside featured snippets by AI (which it wasn’t doing beforehand). Supply & extra examples: https://t.co/PHP4Shy6cF pic.twitter.com/BdXKvExpgW
— SERP Alert (@SERPalerts) March 1, 2023
Certain, sir. There it’s pic.twitter.com/5s4oZLxQ3i
— Citizen Kimi (@citizenkimi) February 28, 2023
This can be the way forward for solutions in search when AI chat takes over. And if that’s the case, will it generate clicks to your website?