If you wish to see success on TikTok, you could learn to get extra eyes in your content material. A part of your TikTok advertising and marketing technique ought to give attention to constructing a following, however a very powerful half ought to emphasize learn how to get extra views on TikTok. Extra views imply extra engagement; extra engagement means constructing a stable social media following.
All through this text, you’ll study extra about what a TikTok view is, why they matter, plus 12 methods to get extra views to your TikTok movies.
What is taken into account a view on TikTok
It looks like each social media platform has completely different guidelines for what dictates a “view.” On YouTube, a view is simply counted as soon as somebody has been watching your video for 30 seconds. On Fb, it’s when somebody has watched your video for 3 or extra seconds.
On TikTok, a view is counted the second somebody lands on one among your movies. Even when they scroll away instantly, it’s nonetheless counted as a view.
How a lot does TikTok pay for every view?
There’s no set charge that TikTok pays per view. Nonetheless, prime creators have acknowledged that they obtained round two to 4 cents for every view on their movies resulting from income earned from the TikTok Creator Fund.
Do you have to purchase views on TikTok?
In no way do you have to ever purchase likes, views, followers or another sort of social media metric. The numbers would possibly look good on paper however inflated metrics received’t translate to long-term success. Ultimately, this will truly hurt your enterprise, as this will violate TikTok’s Phrases of Providers and Neighborhood Tips.
As an alternative, observe our suggestions for getting extra views on TikTok organically—and put that pockets away.
Why views matter on TikTok
Views are an necessary TikTok metric. Views showcase what number of instances individuals have seen your movies. The extra views you get, the extra your movies are proven, steered and shared.
Greater than that, the extra views you get on TikTok, the extra probably you’re to obtain different forms of engagement—feedback, follows, shares. Whereas your observe depend is the almost definitely method to measure an account’s measurement, your view depend—the individuals truly seeing your movies—issues simply as a lot.
It’s essential to learn to get extra views on TikTok with a purpose to develop your account, attain a wider viewers and positively affect your enterprise’s backside line.
Methods to get extra views on TikTok: 12 important methods
When you’re searching for methods to extend your views on TikTok, strive these 12 methods and measure your enhancements.
1. Add hashtags to your content material
Hashtags exist on practically each social media platform as a method to categorize, tag and seek for content material, and TikTok is not any completely different. TikTok hashtags are used equally—however can be used for developments and challenges.
Utilizing hashtags may also help much more TikTok customers uncover your content material and increase your view depend. Nonetheless, you could be strategic about your hashtag use.
Be sure to’re utilizing hashtags which can be each related to your content material and are well-liked, guaranteeing you’ll be able to generate some attain out of your hashtags.
Listed here are just a few key methods to search out one of the best hashtags:
- Take note of hashtags your opponents are utilizing
- Use a device like TikTok Hashtags to search out well-liked choices
- Begin typing hashtags into the caption and let TikTok autopopulate choices
- Flick through the For You Web page to find trending hashtags
Right here’s an instance of how one can incorporate hashtags into your caption to assist increase your attain:
2. Create a multi-part sequence
When you’ve created a video that has carried out properly, use that to your benefit. Make it a multi-part sequence by developing with extra content material of an analogous nature.
For instance, the Morning Brew workforce created a video translating phrases into company converse. Their viewers cherished it, in order that they’ve began creating extra. Within the TikTok video beneath, that is half 4 in a sequence that they’ll hold constructing on, so long as they’ll generate extra content material for it.
TikTok permits customers to create playlists now, so you’ll be able to even add all the elements of every sequence to a listing, making it straightforward for customers to view all related movies inside one single feed.
3. Embrace well-liked music
Use well-liked music and sound clips inside your video content material. If somebody likes the music clip, they’ll click on on the spinning album within the backside proper nook to view extra movies that use it, doubtlessly main them to find your content material.
Right here’s an instance of a video that Duolingo’s workforce created with the owl mascot and a pair different workforce members doing a preferred TikTok dance together with the corresponding tune.
When you don’t essentially should do a TikTok dance, incorporating trending sound bytes can nonetheless be a good way to get extra views.
4. Observe viral TikTok developments
Equally, following viral developments is one other nice method to achieve traction in your TikTok. There are various various kinds of developments—dances, as talked about above, challenges, memes, and so forth.
One viral meme has been to make use of a clip of Jennifer Lawrence from her latest Sizzling Ones interview (an interview the place celebrities reply questions whereas consuming wings that get sequentially hotter), the place she repeats “What do you imply?” time and again. Grammarly executed this viral development completely in its video beneath.
Top-of-the-line methods to realize an understanding of viral developments on TikTok is to spend a superb little bit of time truly consuming content material on the platform. Check out opponents and different model accounts, however merely scroll for a bit every week as properly to ensure you keep up-to-date on new TikTok content material concepts.
5. Know your target market
Who’s your target market? Figuring out your buyer and who you’re making an attempt to succeed in on TikTok may also help you to create content material that they actually wish to see. Once you create content material that your target market truly enjoys, they’re going to be extra more likely to interact with it, share with their mates and observe your account—all of which ends up in much more views.
Begin by making a buyer persona. Put collectively a profile of precisely who you’re making an attempt to succeed in—particularly once you use social media information to take action. This may give you an understanding of which forms of content material every persona can be concerned about consuming.
Subsequent, analyze your opponents. What are they posting? Higher but, which of their posts will get essentially the most views and engagement? How are you going to incorporate related methods along with your audiences?
Then begin creating. Cater your content material to your particular viewers. And modify your content material technique based mostly on their reception.
6. Discover one of the best instances to put up on TikTok
Posting on the proper instances may guarantee higher odds of your viewers seeing your content material. In keeping with our information, the finest instances to put up on TikTok embrace:
- Tuesdays from 2 to six p.m.
- Wednesdays from 2 to five p.m.
- Thursdays from 3 to five p.m.
Nonetheless, they’ll change by business and by model. To seek out your individual finest instances to put up, take note of your TikTok analytics and when your viewers is almost definitely to be on-line.
7. Cross-promote your movies
Share your TikTok movies on different platforms to additional unfold the phrase. You may simply share them to Instagram Tales, or you’ll be able to repurpose TikTok movies as Instagram Reels or YouTube Shorts. Contemplate additionally sharing hyperlinks to your TikTok movies on X (previously often called Twitter) with a purpose to forged a wider internet.
8. Create movies from feedback
If somebody feedback on a video with a query, you’ll be able to reply to it as a textual content remark or reply with a brand new TikTok video. Doing the latter creates a hyperlink from the brand new video to the previous. These concerned about seeing what the remark stemmed from will then go watch the unique video, netting you much more views.
As you’ll be able to see on this instance from Persona Cosmetics, you an use this tactic as a method to announce product restocks. The workforce used this remark to showcase the performance and house of the favored make-up bag with different Persona Cosmetics merchandise to announce that the “bag is again.”
9. Duet/sew well-liked movies
One other method to create new TikTok movies is by dueting or stitching an present TikTok video. A sew performs a part of an present video earlier than you are taking over with your individual recorded video. It’s a good way so as to add extra context or commentary to another person’s video.
A duet, such as you see beneath from OREO, locations your video alongside an present video. That is good for reacting to a different video, like OREO did with an ice cream sandwich recipe utilizing its cookies as a foremost ingredient.
Incorporating duet and sew movies into your technique might be a good way to generate extra views—particularly for those who use movies from well-known creators.
10. Work with influencers
Talking of well-known creators, partnering with them as a part of your influencer advertising and marketing technique might be a good way to succeed in an excellent wider viewers on TikTok. If customers see a well-known face, akin to a social media influencer, athlete or superstar, they’re more likely to stick round and watch, share and observe your content material.
Equally, when you have influencers create content material that includes your model on their very own channels, their viewers might faucet over to your profile and begin watching a few of your movies.
Right here’s an instance of an influencer advertising and marketing marketing campaign that Chipotle did with a preferred meals reviewer on TikTok.
11. Take part in TikTok challenges
There are various various kinds of TikTok challenges, however the primary two sorts are branded challenges and group challenges. Branded challenges are challenges that relate again to your services or products and that your model creates as a method to interact your viewers. Neighborhood challenges are began by creators and TikTok customers.
Attempt creating a singular branded problem to your viewers to take part in to see how a lot attain you’ll be able to generate. Or, hold an eye fixed out for group challenges that make sense to your model or product to hitch. TikTok challenges can do wonders to your attain.
12. Create loads of content material
Lastly, create quite a bit of content material. TikTok recommends posting 1-4 instances/day, and if you wish to sustain the momentum and actually develop your account, it’s a good suggestion to share as a lot content material as typically as you’ll be able to.
Contemplate batch creating content material so that you’ve quite a bit to share for per week or two earlier than you could create extra. Submit every day at a minimal—extra, for those who can—with a purpose to improve the variety of views your TikTok account can get. In reality, it could be price making a social media content material calendar to assist plan your TikTok content material prematurely.
Begin getting extra views on TikTok
Enhance your TikTok views and begin rising your account. Construct a stable TikTok and social media advertising and marketing technique so you’ll be able to improve views, followers, attain and a lot extra. With a stable basis, you’ll be able to generate gross sales and consciousness for your enterprise by way of TikTok.
