Methods to get a jam-packed schedule of demo requests — Stripo.e mail

On this put up, we’ll present how we enabled our customers to make appointments in real-time by way of emails — all out there slots for 2 weeks forward received booked inside simply an hour.

Little prehistory

Beforehand, you could possibly solely share a hyperlink to Cally.ru (they’ve an English model of the instrument) or Calendly, or some other on-line appointment scheduling software program, by way of e mail in order that customers may see out there slots.

Being impressed by our expertise in sending AMP kinds in emails as a substitute of normal Google kinds, — which really confirmed a 5.2 greater conversion, we needed to allow our customers to additionally ebook appointments instantly in emails. Thus, we would have liked to develop an AMP module that might allow us to do it.

As a third-party appointment scheduling software program, we picked Cally.ru.

Integrating with them and testing emails took us solely two days.

And the outcomes have been spectacular.

The best way it was carried out

We designed an e mail, during which we instructed our customers that instantly in emails they might schedule a stay demo with our buyer assist representatives.

In Cally, we:

• constructed a stay time-table with out there slots;

• then we specified our time zone — once you do it, your customers will see your out there hours in keeping with their time zones as soon as they select it in e mail. Cally would convert it robotically, with out your intervention;

• ready responses that our customers would see in emails upon reserving an appointment – like your demo has been booked, we’re ready for you on a scheduled day;

• Cally constructed a JSON file on their aspect so that each one slots and different info will get pulled into the template from their servers in real-time;

• copied the API key to insert it into our HTML template.

On our aspect:

Our e mail was able to go!

The schedule that we constructed along with Cally contained AMP parts, so we despatched this e mail solely to these contacts who use Gmail, as AMP is at the moment supported solely by Gmail and Mail.ru.

Outcomes of this marketing campaign

The variety of subscribers who acquired this e mail was solely 300 as a result of we may supply solely 50 timeslots for demos — solely 5 hours a day.

30 of those time slots received booked inside an hour. Different slots received booked throughout the subsequent 2 hours. In different phrases, we received a full schedule in simply 3 hours, and most significantly, each sixth consumer accepted our supply. Which makes the conversion price extraordinarily excessive — virtually 17%.

Necessary to notice:

You should use some other on-line appointment scheduling software program, like Calendly,  Bitrix, Simplybook, and so on. See the total listing on Capterra.

You’ll simply must ask them to give you an API key, not simply the embed hyperlink.

In your comfort, we’ve constructed an e mail template with embedded time slots that you should utilize throughout a number of appointment emails.

You’ll simply must edit them and join emails to Stripo Information Supply, and take away/add timeslots manually each time earlier than you ship this e mail to your shoppers.

Remaining ideas

This was expertise — no less than 50 clients of ours received to know our instrument higher. All of them confirmed up on the scheduled time.

That is one other marketing campaign that proves the ability of AMP and reveals our care about our customers by permitting them to make as few steps as attainable to achieve a objective.