To assist advertisers maintain conscious of essential updates from Meta, we’ve constructed a Quarterly Earnings Navigator Software, obtainable by clicking right here. Since publishing our preliminary overview of the device, Meta has launched a brand new quarterly earnings report for Q2 of 2022. This text will cowl among the key highlights from the most recent launch.
Fast Spotlight for Advertisers
Meta’s earnings launch has a fast point out of advert costs:
Within the second quarter of 2022, advert impressions delivered throughout our Household of Apps elevated by 15% year-over-year and the common value per advert decreased by 14% year-over-year.
Advertisers worrying about persistently rising CPMs seem to probably have some restricted reduction — at the very least on the general degree. Nonetheless, it might be useful to have some further context.
Inside our Earnings Navigator Software, we will examine this distinction in price with historic durations:
Aside from this notable merchandise, the discharge is stuffed with a wide range of key information factors. We’ll name out some headlines right here under…
Meta Household of Apps – Every day Lively Individuals
Every day Lively individuals grew – rising 10 million vs the prior quarter to 2.88 billion
Meta Household of Apps – Month-to-month Lively Individuals
Month-to-month Lively individuals additionally grew – rising 10 million vs the prior quarter to three.65 billion.
Fb – Every day Lively Customers
Every day Lively Customers of the Fb platform grew 8 million to 1.968 billion.
Fb – Month-to-month Lively Customers
Month-to-month energetic customers of the Fb platform declined 2 million to 2.934 billion.
You may as well try the Quarterly Earnings Navigator to see a regional breakout of Fb Every day and Month-to-month Lively Customers with extra element.
Meta Headcount
Meta Headcount grew 5,748 to 83,553 – a rise of ~7.4% in general headcount.
Different Knowledge Factors
For additional information similar to App Income, App Working Earnings, Income per Person, and another calculations based mostly on offered data in Meta’s Earnings Launch, you’ll want to try the assorted tabs throughout the Earnings Navigator Software.
Your Flip
What did you discover significantly attention-grabbing from the earnings report? Does the Earnings Navigator Software assist you to determine something stunning?
